RadioShack pins hopes on a dramatic turnaround

Shares are up significantly this year and are trading near resistance levels.

By Stock Traders Daily Sep 26, 2013 2:35PM

People walk past a RadioShack store in Manhattan (© Mario Tama/Getty Images)By Neal Rau, Stock Traders Daily.

 

RadioShack (RSH) has been a troubled company in recent years, suffering from lower product demand, online competition, and failed turnaround strategies.


Joe Magnacca, the company's fourth CEO in the last three years, is planning on reducing inventories and securing new liquidity to help turn the company around. Investors are hoping for a turnaround like rival Best Buy (BBY), but shares of RadioShack are already up 84% this year and are trading near resistance.


Is the stock a buy, sell or hold?

 

Best Buy proves that a dramatic turnaround is possible, as the stock is up over 220% this year. RadioShack has surprised many investors with a healthy return in 2013, however, even after a big move in the stock this year, the company’s shares are still down over 58% from Jan 2012 levels. 


According to the Stock Traders Daily report, the stock is trading near long-term resistance, as well as the yearly highs hit in May, so although the initial look may be compelling, there are red flags.

 

Recent rumors have suggested that RadioShack is looking to raise some cash, as it recently said it would be reducing stocked items at stores from 4,000 to 3,000 -- a tactic often used by retailers to raise cash. The stock trades around $4, but the company has $4.33 in cash per share on the balance sheet. Its debt, however, is a concern, with nearly $7.20 per share in debt.


Magnacca just brought in a new interim chief financial officer and investment banker in what many are speculating is a move to refinance debt and raise liquidity. Radio Shack leases most of its retail store property, which means the company owns little real estate, and therefore does not offer much security to potential lenders. Rumors have suggested the company is looking to secure a deal as early as October. The stock has been moving mostly on rumors and speculation about the potential refinancing of debt. Even if RadioShack can get a deal done, the company still has to figure out a way to deal with its biggest competitor, Amazon.com (AMZN).

 

Competing with Amazon is not the only hurdle RadioShack is facing, as the company needs to find a way to diversify its products. RadioShack gets around 50% of its revenue from the smartphone market. ComScore believes that 60% of Americans already have a smartphone, and as a result, smartphones are likely to go down in price. Continuing to focus on low-margin smartphones could put further downward pressure on margins.


RadioShack's operating margin went from 7.6% in 2008 to -2.7% over the past 12 months. Although we have not heard much about diversifying products, the company is working on improving the retail stores themselves.

 

RadioShack just opened some new concept stores, which are designed to give its stores a fresh look and help reposition its brand. The company opened its third high-touch store in Long Island on Aug. 3. The stores feature a new speaker wall and other interactive areas designed to help shoppers experience technology first-hand.  

 

Despite all the challenges RadioShack has been facing, some insiders believe the stock is a good buy, as evidenced by purchases made in late July and early August. Eugene Lockhart bought 5,000 shares at $2.67, which was a transaction of $13,347.50. Robert E. Abernathy however, really stuck his neck out and bought 100,000 shares at $2.55, which was a $255,010.60 transaction.

 

The stock is currently trading around $4 per share, and up of over 50% from where Abernathy bought shares near support. The stock has made a nice run over the past six weeks, but that does not mean the stock will continue to climb from here. If the stock tests resistance, and remains below resistance, as defined in our real time trading report, Stock Traders Daily expects lower levels and a test of support.  That would make RSH a sell/short at resistance, with risk controls in place if resistance breaks higher.


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Tags: BBYRSH
8Comments
Sep 26, 2013 4:52PM
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It would help a lot if they would quit selling crap merchandise at inflated prices.  Methinks Radio Shack is a dead man walking no matter what they do.
Sep 26, 2013 5:17PM
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REDUCE stock? They barely sell anything as it is! How about you CHANGE the stock and sell stuff that people want to actually buy?
Sep 26, 2013 5:37PM
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They need to go back to their roots and sell components for do it yourselfers.
Sep 26, 2013 6:31PM
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Hahahahaha! Back when I was a store manager (from 2001-2009) your district manager yelled and screamed at you to SELL MORE POST-PAID PHONES!  And you were expected to this at the cost of losing most of your loyal customers who purchased everything but wireless phones. Julian Day already reduced the sku's in the store, realized it was a mistake too late, and added some back. Now the new clown at the top wants to reduce even more? And people are finally saying it is a huge mistake to rely on wireless? I told my DM that back in 2005!! The best thing that could happen to "the Shack"? Charles Tandy rises from the dead, buys the company, takes it private, blows it up and starts over. The chances of that happening are probably the same as the long-term survival of this company. Not good. 
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The 10-15 years that Radio Shack was hot, they still would have been a very low sales company today ................... there are "has been's", "never were's", and "never gonna be's", Radio Shack is all three.
Sep 26, 2013 5:32PM
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I think the staff at the Shacks that i go to are great but they have to start selling something i want. Apple computers, Google Chromes, just anything besides gear that you can get at Walmart.
Sep 26, 2013 5:24PM
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Go to Walmart same stuff cheater price's 
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