SeaWorld plummets 33% on lower revenue outlook

Is the critical documentary 'Blackfish' to blame for falling sales?

By MSN Money Partner Aug 13, 2014 12:17PM
 Believe show in Shamu Stadium at the SeaWorld Orlando theme park in Orlando, Fla.By CNBC.com staff

Shares in SeaWorld Entertainment (SEAS) plunged Wednesday after the theme park operator reported lower revenue and slashed its sales outlook for the year.


SeaWorld shares closed down nearly 33 percent Wednesday to $18.90.


SeaWorld said attendance for the quarter rose 0.3 percent, but revenue fell slightly. Adjusted earnings also dipped slightly.


The company said it now expects 2014 revenue to fall 6 to 7 percent. Its previous guidance had assumed a slight increase in revenue, according to a Dow Jones report.


The company has been under significant pressure since the release of the documentary "Blackfish," which criticized the way SeaWorld treats its animals. The company has strongly rejected the documentary's claims.


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Tags: SEAS
5Comments
Aug 13, 2014 6:03PM
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Anyone who believes "Blackfish" is even handed or based on real facts is out of their mind.  The movie was produced with the expressed intent to put Sea World out of business.  Do you really believe they would go so far as to present a fair and realistic picture of what actually goes on at Sea World?  If you do, I have some swamp land for you, cheap!

If it weren't for places like Sea World, most people would have no idea what and Orca or Dolphin was and would care less.  Would the whales be better off left in the wild?  Probably, on an individual basis but as a whole, absolutely not!  The same can be said for most of the other large marine life exhibited by Sea World and similar organizations. 

Lets not forget the number of wildlife rescues conducted by Sea World and the huge amount of research that has contributed to what we know about these animals and how we can better protect them in the wild. 

Aug 13, 2014 1:09PM
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Animals should not be used for our entertainment. I hope Sea World shuts down.

Aug 13, 2014 1:36PM
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Yay!!  Maybe the message is finally getting out there to stop patronizing places that exploit, torture, and murder dolphins & orcas.  The Cove and Blackfish should be mandatory viewing globally for all teenagers.  
Aug 13, 2014 1:55PM
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WHALE AND DOLPHIN BURGERS FOR EVERYONE !!!
Aug 13, 2014 4:36PM
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The Orca Burgers promotion didn't do as well as they planned.
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