Should everybody own Google?

An analyst council -- if there was one -- should just declare the search giant's stock a 'buy.'

By Jim Cramer Jul 9, 2013 9:36AM

thestreet logoThe Google logo is seen on a podium and projected on a screen at Google headquarters in Mountain View, Califorina Paul Sakuma/AP Sometimes I wish there were an Analyst Council, perhaps by stock, where everyone can come together and agree that certain stocks must go higher.


Consider this morning with Google (GOOG). Deutsche Bank raises its price target to more than $1,000. Piper says self-driving cars are a $200 billion opportunity.


I think the Google Council should just declare that everyone should have a "buy" on Google and they should leave it at that. Only group moves toward $1,200 targets should be allowed. No ranks broken until Google disappoints. Then the silly charade can end because it sure is tiresome to read these price bumps every day. Maybe we should just mandate that all firms must own some Google the way they owned Apple (AAPL) and that Google stays in the portfolio until it starts hurting people?


Why not? The Council has spoken.


Right now, there's another Council that's acting in a very confused way: the Intuitive Surgical (ISRG) Council. For months, the ISRG council has struggled with some of the revelations my friend Herb Greenberg brought to light. Councils always issue edicts that go like this: "This weakness is a buying opportunity" or "the news is old news and the stock should be bought on it" or "the Council has looked these issues over and pronounced them minor."


They issue them until the company actually admits that revenues are slowing.

Now, old habits with Councils die slowly as we saw with Apple. There will be plenty of rearguarders who will talk about how this is a transitional moment for ISRG and that it's just a revenue miss and the earnings are still coming in. We will hear that it is a timing issue or that it is a one-time issue. The council always has lots of ways to explain away things.


Needless to say, it's a finished issue, they just don't know it yet.


Occasionally, you get an honest-to-Betsy disagreement among analysts. We got one ahead of Microsoft (MSFT) when we caught three downgrades by people trying to make a statement that the quarter would be weak. It was very strong. The Council breaking there was brutal, made worse by my decision to pound the Council-Breakers endlessly. (Microsoft owns and publishes Top Stocks, an MSN Money site.)


And then there are the "sell" Councils. There was a truly straight-jacketed coalition of Tesla (TSLA) bashers, I write as I watch its inclusion into the somewhat indexed-Nasdaq 100.They were convinced that it was a fraud or overhyped or just a phenomenon that would quickly dissipate and then disappoint.


It hasn't happened and the Council's been splintered.


But these are rarities and the guilds don't take lightly to them.


Keep it in mind when you buy Google today (Tuesday), something that everyone has to do and accept, that at a certain point the Council will pull its "buys," way too late, of course. But in the interim, if you don't own Google for this quarter, you will have a lot of explaining to do because the Council's a mean taskmaster when it is united and it, of course, must be obeyed.


Oh, and here's the clincher.


I like Google, too.





Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and is long AAPL.



More from


Let's see Google P/E ratios is 26 pretty much google is now 2.6 times what it should be selling for.


The Chinese have now warned the US for three straight months something has to be done about Bernanke's QE3 (read as stopped) or else there will be fall out.


Pretty much you can believe that Bernanke can not stop QE3 with more money flowing out of the stock market to retired babyboomers then is flowing in and a huge non roll over of US T-bills.


So the Chinese and the rest of the BRICS and the other emerging markets are planning the complete collapse of the dollar in order to stop Bernanke under mining their trade.


Beware the ides of September folks.

Jul 9, 2013 11:03AM

Should everybody own Google?


Google owns everybody's data so...

Jul 9, 2013 9:50AM
there already are councils.  everyone says buy or sell.  but only sheep follow a councils' orders blindly
Jul 9, 2013 9:47AM
So you need to jump on the bandwagon..... until you don't...... but it's your fault if your wrong about the timing of either....... useless article.
This worked wonders with all those who but Apple......
Jul 9, 2013 12:09PM


I like Cramer's sarcasm.  He's reminding us of one of the first investment rules.  Never fall in love with a stock.


We don't buy fireworks.  Everybody on our street is a fireworks nut, so we just put our lawn chairs at the end of the driveway, watch everybody else and drink beer.


Maybe we should all pool our money and buy a Hitler chicken franchise.



Jul 9, 2013 11:29AM
Google follows your footsteps on the internet and then shares the information with our Federal Government.  George Orwell would be proud.  Cramer, Google is simply becoming a government extension and will soon mimic the post office in nature and in accomplishment.
Jul 9, 2013 11:09AM

Just gonna watch my Beotches on the View, maybe they will have Kramer on as a guest.

Time for brunch and more coffee...

Made about 25 bucks at a Casino last food for two days.

Miss Lilly lost $10..

On my way to Cashier's window, stopped at Stud table and dropped $75 in about 30 minutes.

Should have walked on by, dumbazz.

Gonna google my way out of here and maybe have an apple.

Jul 9, 2013 10:43AM

Ahhh, you guys are getting your Crammer fix..Poor old Jim must have had a few days off for the 4th.

Out in the Hamptons, kickin' back, drinking Long Island Iced Teas and watching Boomers..


Down near the Lake in a field, I positioned my truck for an hour-hour and half extravaganza.

Had whiskey and coke in one container and a coffee in the other..


One group of friends, used about 10% of their Company's entertainment budget

Next door Mexican neighbors had about 20 aerials and smaller stuff, boom-ity-booms.

And a couple points on the Lake firing...Others around the lake too, but was too far back..

A good time was had by all, and we were in the middle...Ooooohhh,Ahhhhhh !!

Jul 9, 2013 10:54AM
Practice what you preach cramer ......why don't you buy everything YOU recommend !!   You would have been broke about 12 years ago !!

Jul 9, 2013 11:38AM

Yup found ABS, glad he is okay; I was worried.

Think he was running the Bulls with Regal or something??

Guess neither one got gored or horned....

But Regal mentioned something about "horning" ABS, whatever the hell that means..


Time to partake of a good wholesome meal and juice...

Jul 9, 2013 10:55AM

I don't read many Articles about Google or Apple, not invested in them; Don't care..

And about 10 or more come out everyday.

Jul 9, 2013 11:02AM

And where in the article did it say anything about QE3 or the Chinese...??


Did you read it, JUST ENTER...??


Of course they didn't mention anything about fireworks either...

Did I mention anything about morons or cretins.??

BTW...Where is our Nazi, cretin and moron hunter...?

Did you punch his time clock...Regal.

Jul 9, 2013 10:52AM

What the hell are Councils ?? Another "new term" like Comps they are kicking around for the In-Crowd..

Sweet Geezus....Just try using English for morons like me..


These councils remind me of the Indians that couldn't or wouldn't come together way back..

When they did it was too late and the American Indian's hunting grounds, tribal lands and way of life, were completely shattered or taken away by the Europeans...

Be wary of any Councils...Unless you are their Leader.

Jul 9, 2013 10:55AM

Publish your AA returns and also publish who received the "charitable donations" you claim to have made !! .......
Jul 9, 2013 9:56AM
Split the stock and pay a nice dividend and I`ll buy.
Jul 9, 2013 1:22PM

So ABS went to fireworks and became part of the Entertainment, eh?

Watch out for that big one, he's/it's got a short fuze..

Jul 9, 2013 12:58PM
RE Tog;I think Barry had a little too much fun at the Gay pride rally.
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

123 rated 1
266 rated 2
485 rated 3
660 rated 4
586 rated 5
652 rated 6
640 rated 7
504 rated 8
289 rated 9
159 rated 10

Top Picks

TAT&T Inc9



Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.