Doritos taco mastermind was never paid for his idea
For years, Todd Mills pushed Frito-Lay to make taco shells from Doritos. He died from a brain tumor on Thanksgiving.
Todd Mills, 41, never made any money from his multimillion-dollar idea, his wife, Ginger, told USA Today.
Instead, Mills was just happy to have his "cool idea" come true, Ginger told the paper.
He wrote a letter to Frito-Lay (PEP) pitching his idea, but the company declined, Mills' wife said. Undaunted, Mills started a Facebook movement in 2009 which eventually gained thousands of followers.
In 2012, Taco Bell, owned by Yum Brands (YUM), flew Mills to a test kitchen to try the product for the first time.
Taco Bell called Mills (pictured) a "true friend" of the company. It also donated $1,000 toward his medical costs.
Taco Bell told The Huffington Post earlier this year that it had sold more than $1 billion worth of Doritos Locos Tacos.
Mills' best friend told USA Today that his friend didn't care about potentially profiting from the idea.
"Todd being Todd, he never asked for anything," the friend told the paper. "He said, 'I just want my tacos.'"
His friends have started a memorial Facebook page called "Tacos for Todd."
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I'd hate to have to quit buying Frito-Lay products, but come on now guys, have a heart.
TACO HELL. and FRITO NAY should be ashamed of themselves. I gave more to my friend who passed away.. And i'm among the working fools. THEY CAN SUCK IT.. NEVER WILL I BUY AGAIN!!! SERIOUSLY......
Had he been an employee of the company, he wouldn't receive any profits either. Just a paycheck for his time worked.
Lesson learned here kids is to patent your ideas.
It is bad business though because now people will be less likely to give them consumer feedback.
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The company has made at least 4 acquisitions in the space, and few people have paid any attention.
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