The very confusing potash industry

Wednesday's Fed policy announcement may be hard to decipher but what's behind the collapse of these stocks is even more mystifying.

By TheStreet Staff Aug 1, 2013 11:39AM

thestreet logoBy Marc Courtenay


The Federal Reserve's bond-buying extravaganza will continue until further notice. That's mainly because the U.S. economy is growing only modestly, a downgrade from its June diagnosis.


Fed Chairman Ben Bernanke said after the June meeting that the Fed may taper the bond purchase program later in 2013 if the economy and jobs market continued to improve.

Yet, thanks to disappointing economic growth numbers in the second quarter of 2013 released earlier, the Fed said at Wednesday's meeting that the economy was expanding at a "modest pace."


At its June meeting the Fed described economic growth as "moderate" and forecast that growth could be at least 2.3% for the year. But the third-quarter number showed a dismal 1.7% growth rate.


As alarming is the fact that the U.S. economy has grown at below a 2% rate for three straight quarters, neither the stock market nor the bond market knew what to make of the Fed's Wednesday pronouncement.


If a big correction is to ensue, like it did after the June Fed announcement, it apparently is on hold at least till Thursday. Friday's jobless rate report, which has been stuck at 7.6%, may weigh in heavily.


Soybean field (© Corbis/SuperStock)Now let's switch gears. The day before the Fed's statements, a cartel that sets the prices for one of the most important agricultural commodities collapsed like an overheated runner in a desert marathon.


This international convulsion sent the agricultural fertilizer market into cognitive dissonance and has the potential to cause more of what the Fed doesn't want -- deflation!


It all started in Moscow after the Russian potash producer Uralkali (URALL) lowered the boom and said it was withdrawing from an integral sales partnership with Belarus.

This was the straw that broke the back of an international cartel that controls over 66% of the $22 billion potash, a fertilizer ingredient, market. URALL hit a 52-week low on Wednesday before recuperating to $22 a share, down more than 8% for the day.

North American companies weren't spared from the bloodbath. Shares of the company with the largest potash production capacity on planet earth, Potash Corp of Saskatchewan (POT) imploded Wednesday to a 52-week low of $29.

This was just one day after POT shares closed 16% lower on the initial news. Including Wednesday's 8.3% rout shares plunged almost 25% in 48 hours.

This in spite of POT receiving permission Wednesday from the Toronto Stock Exchange to purchase up to 43,345,992 shares at its discretion between Aug. 2, 2013, and Aug. 1, 2014, subject to "a maximum aggregate amount of $2 billion."

Potash intends to retire all the shares it buys as part of this big-time repurchase program. The other big-name potash producers are Mosaic Company (MOS), which was down over 23% in two days and Agrium (AGU), which wasn't hit as hard since it deals with a wide assortment of other agricultural products and services.


The following five-year price chart compares shares of POT and MOS. It's a sad chart but may also eventually spell opportunity for bargain-hunters and bottom-feeders.

pot vs mosStories and rumors abound concerning possible new potash coalitions forming, including a suggestion that URALL might consider joining with Belarus to form a Swiss-based trading company.


Whatever happens, few analysts disagree that new global potash projects are likely to be delayed. Mark Gulley, an analyst at BGC Financial was quoted as holding out some hope about the situation.


"If Uralkali and Belaruskali can settle their difference, then much, if not all of the damage from yesterday's [Tuesday's] breakup could be reversed", he suggested. Hints like that are helpful.


Other analysts reminded investors that the two big potash players have broken up before. They noted that URALL's press releases keep hope alive for the Belarusians with text suggesting that URALL won't "exclude the possibility of cooperation on a beneficial basis in the future."


One reality appears certain now. Potash producers must prepare for lower prices even though global production projects will be delayed and worldwide demand for potash will be rising in the year ahead.


For the time being, the cost of producing food in places like China and India will be going down with the price of food. This will likely be felt in disinflationary ways in Western countries as well.


All the more reason for the Federal Reserve to keep stoking the flames of quantitative easing and bond buying for many quarters to come. Remember what happened to the stock market in June after the Fed's follow-on rhetoric days after the last policy meeting.


As one Canadian bank advised clients who have invested in the fertilizer ingredient companies, "keep calm and carry on." This might be a timely, universal mantra for whatever financial turmoil lies ahead no matter which markets are impacted.


At the time of publication the author had no position in any of the stocks mentioned.



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Aug 1, 2013 11:50AM
Potash is a very manipulated commodity and has been for the last 3 or so years.  I remember a few years ago it was being horded in order to take advantage of the price increase and then it appeared to have lost interest.  This commodity was whacked much like when the Hunt brothers attempted to take over the silver market in the 70's.  Tough to hold any market in check for but a short period of time.  Potash will most likely return to its mean and of course be responsive to inflation from time to time.
Aug 2, 2013 8:39AM
I think  a lot of this is a bid to keep BHP and Valve from opening their potash projects.  Mosaic has also postponed 2/3s of their expansion plans.  In the long run this should help both PCS and Mosaic.  PCS will be able to buy back more shares for their &2 billion.  The Cargill family and trusts wil be selling shares of Mosaic starting in November, and Moscaic will be able to buy more of those shares due to the lower prices.
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