Volkswagen fails in the US
With only one exception, Volkswagen of America is the least successful big car company with a presence in the United States.
With only one exception, Volkswagen of America is the least successful big car company with a presence in the United States. And that presence is dwindling as consumers find better alternatives to its products.
VW global management says it hopes to pass Toyota Motor (TM)and General Motors (GM) as the largest auto manufacturer in the world. Without impressive sales in America, the world's second largest car market after China, that is impossible.
Volkswagen sold 314,833 vehicles in the United States through September, down from 323,090 in the same period of last year. That means sales are off almost 3 percent in an American market in which car and light truck sales are up more than 8 percent for the same period.
Hyundai and its stable mate Kia have done about as badly as VW. Some of their troubles can be blamed on the scandal triggered by the very public confession that the miles per gallon their cars get were inflated. VW does not have a convenient excuse like that one.
At the core of VW's disadvantage is that the buying public does not think much of its cars. In the 2013 J.D. Power measure of initial quality, Volkswagen was well down the list. In the J.D. Power dependability study, VW's numbers are even worse.
Another of VW's problems is its small line up of models. It has only three sedans and two compacts. And it has only two SUV models. Even Subaru, which has sales in the same range as VW, has a larger list of models.
VW cannot succeed in America without a greater number of models and better grades for quality. Its market share in the United States is well under 3 percent, and that figure is shrinking.
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I wonder the purpose of this article. Very short and to the point jab at VW. Could it be that people are beginning to realize that you can have a full size non-hybrid that drives like a sportscar and get 50+ mpg (Diesel) and big oil and Detroit don't like it?
Just curious why MSN would go out of their way to say VW s_x
BTW. I 've had a Jetta Diesel for 6 years and it has been a very good car. Drives like a race car and sips fuel. You just have to find someone that knows how to fix them. Unfortunately it's often not the dealer. That's where most people get their dislike of VWs.
People get tried of waiting and look elsewhere. For example, VW has an American GTD , a spirited high mpg diesel brother to the GTI ready for their line up but wont release the car until at least 2016. They have other upgraded versions of current models and new models that would draw more interest in the product line, they just take forever getting them to the public.
Am still driving my "04 Passat wagon. Do not regret for one minute buying.
Only issue is that servicing at the dealership is pricy.
Not sure if I will stick with VW in the future, but would at least give it a look when the time comes.
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