Wal-Mart drops iPhone 5c/5s prices ahead of launch
The company offers some major discounts to lure in customers.
Available for pre-order this Friday, the iPhone 5c officially retails for $99 with a two-year contract. Wal-Mart will sell the 16GB model for $79. The retail giant has knocked $10 off the price of the 16GB iPhone 5s, bringing it down to $189.According to CNET, the standard 16GB iPhone 5 can currently be purchased for $79. This deal will likely end the moment the iPhone 5c becomes available.
Wal-Mart is also selling the 8GB and 16GB iPhone 4S for 97 cents. On Monday, the retailer will reduce the price of the iPhone 4 to just $0.10. Those who purchase the three-year-old handset will also get a $100 Wal-Mart gift card.
These discounts do not apply to those who purchase an iPhone 5s or iPhone 5c without a contract.
On Saturday, Wal-Mart will reduce the price of the contract-free iPhone 5 (from $649 to $549) and the contract-free iPhone 4 (from $449 to $349). These prices are specific to Wal-Mart's Straight Talk prepaid plan.
Luring Customers Away
Best Buy (BBY), Target (TGT) and Apple's own outlets are among the top-selling retailers for iPhones. By offering the cheapest prices of any retailer, Wal-Mart is attempting to lure customers away from those stores.
This might work, but the gains could be short-lived.
When releasing a new product, Apple typically sends the largest shipments to its own retail locations. If 100 people show up at each Wal-Mart and the retailer only has 50 units to sell, half of its prospective customers are going to walk away disappointed. Next time, they might return to the Apple Store to increase their chances of scoring a new iDevice.
Wal-Mart must also deal with the challenge of customer loyalty. Some people simply prefer the Apple Store experience. Wal-Mart won't be able to persuade those customers to shift retailers unless it gives the phone away for free. Even then, some people may not budge.
At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.
More from Benzinga
Thanks to all of you that gave me some answers about buying the Prepaid phone.
The phone I used was an old Smart phone from LG. Only 3G.
I will consider the Prepaid deal again.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The stock rises 9% after the company reveals strong second-quarter results.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.