Wendy's squares away a solid fourth quarter
The chain's positive preliminary earnings make the market sit up and take notice.
Wendy's has been undergoing a long-term overhaul of its public image, most notably with its commercials, which now star a 20-something, redheaded spokeswoman.
The company has also added compelling new products to its line-up, including the Pretzel Bacon Cheeseburger and the Pretzel Bacon Pub Sandwich, as well as the Bacon Portabella Melt on Brioche. These new sandwiches are being credited with lifting same-store sales by 1.9%.
Motley Fool analyst Taylor Muckerman notes Wendy's stock has easily outperformed Burger King shares and McDonald's stock over the last six months, due in part to its ongoing restructuring. Taylor likes the stock going forward, and thinks it's good exposure for investors who want to enter the fast-food space.
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Is that a new item on the menu?
I'll stick with my favorite burgers served at Car's Jr. and Burger King. MMMMMM........
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