What happened to unstoppable Samsung?

The consumer giant's recent stock performance is beginning to resemble that of embattled Apple's.

By MSN Money Partner Jul 5, 2013 2:24PM

CNBCA woman walks by an advertisement of Samsung Electronics Co.'s Galaxy S4 in Seoul, South Korea (© Lee Jin-man/AP Photo)By Ansuya Harjani


Shares of South Korean consumer electronics giant Samsung fell almost 4% on Friday as the company's second quarter earnings estimate, though at a record high, did not meet analysts' expectations.


In its pre-earnings guidance on Friday, the company said it expects operating profit to have risen 47% in April-June from a year earlier to a record 9.5 trillion won ($8.3 billion), but this was lower than analysts' forecasts for a rise to 10.16 trillion won.


This miss in earnings forecast, according to analysts, is due to narrowing profit margins as Samsung ramps its low-end smartphone business to increase its foothold in emerging markets. However, they remain upbeat on the outlook for the world's largest smartphone maker given robust overall smartphone sales volumes and its diversified business portfolio.


"As the industry goes towards more lower-end smart phones and lower price points...I'm not particularly worried," said Mark Newman, senior research analyst at research firm Sanford Bernstein.


"I think the smartphone margins are coming down a little bit, but the main point is volumes are far offsetting that, and so operating profit is still growing. Concerns are well over done right now," he said.


Sacrificing short-term margins for long-term growth is the only way to survive and the obvious choice for Samsung, Newman added.


James Rooney, chairman of Advanced Capital Partners says while smartphones do generate a large part of operating profit for Samsung at present, it has a diversified product base, including a successful semiconductor business.


Rising memory chip prices are expected to boost earnings for Samsung's semiconductor segment and drive the next leg of the company's profit growth, according to Sanford Bernstein.


In addition, Samsung is continuing to build its strength through the acquisition of related businesses, he added, which will be positive for the company's growth.


Yet, Samsung's recent share price performance is beginning to resemble that of embattled Apple's (AAPL). Year-to-date, Samsung shares have plunged almost 17% this year, close to Apple's 21% fall, hit by concerns over declining sales of its latest Galaxy 4 smartphone and lower profit margins.


Discussing the dismal performance of the company's stock in recent weeks, Rooney says it is merely a correction and does not represent a longer-term trend for the shares.


"The stock price was overbought and expectations were higher than were realistic, so I view this as a market correction," said Rooney.


Given the recent share price declines, Newman said this provides an "extremely attractive" entry point for investors. His 12-month target price for the company is 2.5 million won -- 97% higher than current levels.


"We see Samsung as the best positioned to gain share in premium and low-end smartphones plus maintain share in the mid-end due to its hardware lead, cost competitiveness, broad product portfolio and distribution in all regions of the world," Newman said.


Sanford Bernstein's target price for the stock, however, is considerably higher compared to other financial institutions.


U.S. investment bank Goldman Sachs (GS), for example, last month downgraded its 12-month target for the stock to 1.8 million from an earlier 1.9 million, while JPMorgan reduced its target to 1.9 million from 2.1 million.


More from CNBC

Jul 5, 2013 8:14PM
This sounds just like Apple right now.  Record earnings and sales yet the stock going down.
Jul 7, 2013 1:22PM
Samsung has nice products that package with nice features.  I have Samsung LCD HDTV, Samsung Laptop, Samsung Steam Laundry Machines, and Samsung Refrigerator.  Because I am an IT Tech, I recommended their products to many acquaintants, in-laws, and relatives.  But after my expensive HDTV broke after one year of use when warranty expired, I can't buy Samsung any more.  Also, they keep their price too high for me especially after this bad experience.  Last Christmas when I want an LED HDTV, I bought a Vizio instead.  You can get 65 inches TV for the price of a 55 inches Samsung TV.  I got a good Vizio TV after change the color setting from factory.  Samsung is going to be like another SONY.
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