What investors need to know about Apple

Is today the day to buy?

By Motley Fool Investor Beat Sep 10, 2013 1:09PM
Shares of Apple (AAPL) were up over half a percent Tuesday morning, but have since pared their gains ahead of the company's media event at its Cupertino, Calif., headquarters. According to Motley Fool analyst David Meier, investors are looking for a few bits of news today, including the announcement of an iPhone 5S, an iPhone 5C, and fingerprint identification for each phone's home screen. 

But the most important of these announcements will be the direction Apple takes with the iPhone 5C, its cheaper phone for overseas markets. Meier thinks that this is the product Apple really needs to hit a home run if it wants to keep dominating the smartphone market.

But should investors buy Apple today? According to Meier they could, as long as they keep a long-term mindset. Buying today and trying to time a pop doesn't make much sense, but Meier thinks that Apple's history of innovation and incredibly strong brand always makes it a good investment.

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