Whole Foods is launching its own brewery
In what could be a first for a major US grocery chain, the company is planning to brew beer at one of its store locations.
By Christopher Freeburn
The upscale grocer recently posted a job advertisement for a brewer with at least three years of experience overseeing beer brewing operations and operating a seven-barrel brewhouse.
The ad indicated that the brewer -- to be based at its new Post Oak Boulevard store in Houston, Texas -- would be expected to represent the "Whole Foods Market Post Oak Brewery" at media and brewer association events.
According to the ad, the beer brewer would begin work at the Houston location at the beginning of May, The Houston Chronicle notes.
The ad said Whole Foods was looking for someone who could create new beer recipes, brew beer for store and bar venue sales, perform daily beer tank-level readings and develop a beer production schedule.
WFM stopped taking applications for the position on March 23.
A Whole Foods representative told The Huffington Post that launching its own brewery "seemed like a natural evolution." The chain has already built bars and eateries at its stores nationwide.
Whole Foods hasn't determined whether the beer brewed at the Post Oak store will be sold at other locations, or how much beer will be brewed on site.
WFM's move into beer brewing comes as craft beers see increasingly popularity with consumers. Last year, a study by industry research firm Mintel indicated that craft beer sales had doubled between 2007 and 2012, and were projected to triple by 2017.
Small beverage producers have prospered when connected to large retail chains. For instance, California-based Bronco Wine Company's discount Charles Shaw label wines -- known as "Two Buck Chuck" and tethered to Trader Joe's -- have gained considerable popularity over the years.
WFM stock was up more than 1 percent in Friday trading.
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and if they do is their anyone in the world selling organic beer yeast??
and will they pump in tons of high fructose corn syrup in the the mix??
7 percent of Whole Food organic veggies showed high levels of pesticides who is checking to make sure the stuff isn't normal veggies being passed off as organic ?? And their meat also
Sounds good. However, if they try to come to Massachusetts, it has this "STOOPID"
Blue Law wherein chains can only have (3) cites to vend booze.
People who go into Whole Foods (& Trader Joe's) are
buying food; and only beer & wine as a compliment to a meal.
Good Luck, Whole Foods
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The company is lowering its soda machine projections for the second half of the year, however.
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