Why comScore shares have doubled this year

The digital analytics provider is having a solid 2013. What should investors look for in the upcoming earnings report?

By Motley Fool Investor Beat Oct 14, 2013 1:08PM
Earnings season is kicking off yet again, and Motley Fool analyst Jason Moser is especially interested to see what comScore (SCOR) tells investors when it reports. ComScore plans to report Oct. 29.

The company provides digital data analytics to customers who need to examine and sort large troves of data. ComScore operates in a particularly relevant space right now, as the mobile revolution is forcing providers to deal with the shift from desktops to tablets and smartphones, along with the accompanying changes in consumers' browsing behavior.
ComScore has a diversified customer base, and although Microsoft (MSFT) is a major client, Jason's not too worried about Mr. Softy defecting. ComScore boasts a 90% retention rate. This fact alone makes the company an appealing investment. (Microsoft owns and publishes Top Stocks, an MSN Money site.)Buisness woman at the computer smiling © unique pic, Cultura, Getty Images

ComScore stock has returned over 90% over the last five years, and over 100% this year. Jason is eager to see its operating cash flow in the next earnings report, and believes the company has a tremendous growth opportunity in the decade to come.

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