Why micro-location iBeacons may be Apple's next hit
The devices may be the company's biggest new feature for iOS 7.
Estimote, a Polish company with an outpost in Mountain View, Calif. that just graduated from Y Combinator, is about to ship it’s first beacons (three for $99). It’s co-founder, Jakub Krzych, talks about creating "an OS for the physical world." And Roximity iBeacons has a $10 a month service for retail locations, while Adomaly claims to be the "1st Mobile Ad Network to Reach Consumers In-Store @ Shelf," and sells bundles of 10 beacons for $210.
Apple‘s Craig Federighi introduced WiFi-based wireless AirDrop sharing in iOS 7 at WWDC, and teased the Android Beamers that AirDrop would not require you "to wander around the room bumping your phone with one another." In a similar vein, iBeacons enable much more seamless, casual transactions based on close -- but not intimate -- ranges.
Navigating real-world commerce and public transportation are just the kind of everyday ordeals that we hope our iPhones can help relieve for us. And don’t forget how important little micro-location cues will be for navigational, transactional and health-related iWatch apps. Not only can a wearable receive this kind of information through a paired smartphone, but the iWatch may be an iBeacon itself. Think of the app possibilities with all that!
Sorry... I stopped reading the article after the word "it's" was used incorrectly instead of "its". How is it reporters nowadays don't need to edit and check for basic grammar?
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The Fed may start tapering in just a few months. Here are a few of the likely winners and losers.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.