Will new logo help floundering Olive Garden?
The restaurant is in the middle of a broad overhaul, with plans for dark wood floors and a more sophisticated menu. Owner Darden is still under pressure to sell, however.
By William White
Darden has released pictures of the redesigned restaurants, which feature dark, wood floors, exposed ceiling beams and long, green couches. The changes will affect 350 of its 800 restaurants. The company still will test new designs through fiscal 2015 (starts in May 2014), reports The Orlando Sentinel.
Meanwhile, the new Olive Garden logo has a brown background with the restaurant chain's name in white font, then "Italian Kitchen" in green underneath. It also features a small, green olive branch.
To say the logo is understated would be . . . well, an understatement. The Consumerist has compared the new logo to what would appear on "a generic package of veggie burgers."
The Orlando Sentinel also notes several other changes coming to Olive Garden, which includes new plates that highlight the food, 20 new menu items, online ordering, carside pickup, and delivery for large orders.
In recent months, Darden has come under increasing pressure to spin off some of its poorly performing chains, including Olive Garden and Red Lobster. While the company has said that it plans to spin off or sell the Red Lobster chain, it appears to be hitching its wagon to an Olive Garden renaissance.
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The new logo is unimaginative at best. One might expect to see something like that on a bag of flour. Why not design something with "Italian flag colors" of green, white and red?
Darden management, (Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V's, and Yard House), might have lost the focus on quality food at reasonable prices. Plus, don't they realize that dark wood floors will make the place look more dungeon-like, less festive, and require more maintenance, to keep them looking clean?
In 50 years of dining in restaurants, I have always been attracted to a CLEAN food service place, that serves QUALITY food - CONSISTENTLY, and at a Reasonable Price. That is my "CQCRP concept," of food service management. The location is not important. If the food service operator pays strict attention to the CQCRP, the people will find you.
By the way, reasonable prices should include the bar beverages and the wine list.
Sorry to all you pigs out there.
Nothing can fix that POS called Olive Garden.
They refused to let a Veterans Group fly their American Flag during their meeting, a pox on you Olive Garden!
We won't forget OR forgive!
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