By Tyler Laundon, Pay Dirt

The wine market is one of the fastest growing markets in the agricultural industry, averaging 10% to 15% annual growth. One trend within this trend that has stood out is the rise of Chilean wines.

I'm adding one of the wine industry's most powerful brands to our portfolio: Viña Concha y Toro (VCO), South America's leading wine producer and one of Chile's oldest companies, founded in 1883. Over the 130 years since, Viña Concha y Toro has grown its distribution to reach 135 countries around the globe. It is now a $1.5 billion company.

VCO is a relatively inexpensive pure play in the sector. VCO's price-to-earnings ratio of just 15.7 represents a big discount -- the stock has 30% upside before it trades at equal valuation, let alone a premium which it just might deserve.

In recent years VCO has also expanded beyond Chile. In 1996, the company established the Trivento winery in Mendoza, Argentina. It has since been able to grow the subsidiary into Argentina's third largest winery in terms of export volume with 6.8% market share in 2011.

Perhaps more telling of Concha y Toro's aspirations, the company also purchased Fetzer Vineyards from Brown-Forman in 2011, establishing a significant presence in the U.S. market virtually overnight. Fetzer was (and still is) a "top ten" brand in the U.S.

Over the last ten years Concha y Toro has consistently grown revenues, and for the most part -- 2005, 2006 and 2010 being the exceptions -- net income has followed. On a quarterly basis the story is much the same, with year-over-year growth in most quarters.

Because of its consistent financial performance, VCO has been paying a dividend for well over a decade. Shareholders can expect quarterly payments in Oct., Jan. and April, with a larger payout in May to bring the total annual dividend payment up to 40% of the company's net income.

That dividend has grown significantly over time too, by an average annual rate of nearly 20% since 2002.

Consistent quality in both its wine and financial performance has kept wine drinkers and investors coming back to Concha y Toro.

And there are several strategic initiatives that suggest the next decade will bring more good things from VCO and the potential for another 300% plus rise in the company's share price.

Whatever Concha y Toro is doing, it's working. Go out, buy a bottle and see for yourself. If you agree, consider adding the stock to your portfolio.

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