Radio Sex: Is Sirius XM getting desperate?

The satellite radio giant is rolling out a new channel. And its lack of subtlety may be a turn-off.

By TheWeek.com Jan 8, 2013 2:02PM

Portrait of a young woman leaning against a car copyright RubberBall, SuperStock, SuperStockSatellite radio network Sirius XM (SIRI) announced an eyebrow-raising addition to its lineup on Monday: Radio Sex. 


According to the press release, "the 24/7 channel features uncensored, explicit adult entertainment -- live, call-in shows and storytelling hosted by some of the biggest names in the industry, as well as a variety of weekly shows taking listeners deeper into the world of adult entertainment than they have ever been before." 


This is mostly a rebranding of Sirius' Spice channel, "lest it be confused with a channel devoted to paprika or basil," I guess, says Lauren Ashburn at Daily Download


But seriously, Radio Sex? "How many network executives and marketing geniuses do you think it took to come up with that name?" asks Ashburn.



Let's face it, much of the media use sex to sell something, but at least they dress it up with some lace or bows or a little faux sociology. This is just the unvarnished version. 


The new channel doesn't involve shock jock Howard Stern, one of the marquee names at Sirius XM, instead boasting such (apparent) programming favorites as "You Porn" and "Strippertown," plus a new show, "Naughty Gamers," that promises an exploration of "the sexy side of adult video gaming," featuring two porn stars. But is such an unsubtle rebranding the sign of a network in good financial health?


Sirius XM may have been desperate in recent years and months -- its stock dropped to a nickel per share four years ago and vultures "circled around a seemingly lifeless body of a satellite radio franchise that was running out of time and could not pay its debts," says Richard Saintvilus at Forbes -- but more recently, things have been looking up. For instance, last Thursday, the Federal Communications Commission approved a request by media giant Liberty Media (LMCA) to acquire a majority stake in Sirius XM, breathing new life into the satellite radio monopoly and sending its stock soaring.  


Now, "Sirius XM is at its highest level in 58 months," says Rick Aristotle Munarriz at The Motley Fool. But the future is clouded by the uncertain terrain of online radio streaming, a market dominated by Pandora and Spotify, with Apple (AAPL) waiting in the wings readying its own "Pandora killer" service. Sirius XM "promises to be a big player" in personalized streaming radio this year, too, and CFO David Frear will make his case to investors at the Consumer Electronics Show this week. So, is Sirius desperate? "There is still some healthy upside to be had if things go right for it — and plenty of room for it to fall if things don't," but one thing's for certain: "Sirius XM is never boring."


More from The Week

21Comments
Jan 8, 2013 3:25PM
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oh good....now we will have a bunch of masturbating drivers. so i guess they will drive about as well as they do now.
Jan 8, 2013 3:00PM
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Now if we can just develop a good heads up display & smell-a-vision!
Jan 8, 2013 5:11PM
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Howard Stern is an obnoxious ****............

 

I never listen to him but enjoy many of the Sirius channels. They need to lower the price to around $4.99 per month and they'd be swamped with listeners!!

Jan 8, 2013 4:19PM
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Hello - Sirius has had two such channels for many years!  None of you seemed to give a crap then!
Jan 8, 2013 5:41PM
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This was the reason I stopped listening to Howard Stern. And now Bubba the love sponge.

They both was very good until they added all this sex junk. Bubba with 12 days of boobs and Howard lost it many years ago.

 

 

Jan 8, 2013 4:24PM
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I don't care....I own SIris stock and am waiting for streaming video to happen...(Not for sex crap)....
Jan 8, 2013 8:32PM
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Whoever wrote this trash article needs to be fired. I know why you didn't put your name in it, even you agree with me.
The first 2/3 of this article is laughable and clearly shows you have next to no knowledge of the company.
The last 1/3 is full of inaccuracies and twists that even further reinforce the point that you know nothing. SIRI opened at 3.09 the morning after and closed at 3.10 that day. Hell, even when this article was released it was still hovering around 3.10. 
I DON'T CALL THAT A "SOARING" STOCK.
Give me a break...
Jan 8, 2013 5:26PM
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Looks like the writer is on the short side of Sirius stock and is looking to try to knock it down. Sirius has had "Spice Radio" for at least a year if not longer. The channel is not new. Changing the name of the channel doesn't make Sirius "desperate".
Jan 9, 2013 10:04AM
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Sounds like the writer of this story is getting desperate!
Jan 9, 2013 10:10AM
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If you had sold several thousand shares a few months back @ around 2.45-2.50 and it has now climbed to about 3.10...........That's roughly a 20-25% gain over and above the last sale...

 

I consider that a worthwhile gain...."Soaring" maybe an over used word.....BUT, figured on a yearly basis(per annum) a 25% gain in the last quarter....Computes to a doubler roughly in 1 year...

Sweet or Soaring....You choose what you think sounds better ??

 

And at the 2.50, it was a "sweet gain".......Also.

I just don't look back anymore and say,"well it could have been more."

Jan 8, 2013 4:46PM
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My name is BigBadBaldBallsBilly!
Jan 8, 2013 3:11PM
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I have never been impressed by any digital music service, satelite or cable based.  Maybe I am too opinionated about the music I like but I have yet to find a channel or station that consistently plays music I like.  Thankfully, there is Pandora.

Jan 8, 2013 3:25PM
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Aside from Howard Stern, there is very little content worth paying $13/month.  I'm a current subscriber.  However,if and when Howard Stern leaves, I'll be discontinuing service.
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