McDonald's abandons Iceland

Devastated Icelandic economy can't support Big Mac prices

By Kim Peterson Oct 27, 2009 1:31PM
Big Mac © McDonald’sWould you spend $6 on a Big Mac? I wouldn't, and neither will people in Iceland.

That's why McDonald's (MCD) is closing its three restaurants in Iceland and has no plans to return, according to the Financial Times.


The move says more about Iceland than it does McDonald's. Until recently, Iceland was one of the wealthiest countries in the world. But its financial system imploded in the global credit crisis, and its three biggest banks were ruined by high debt. Its currency went into a tailspin and its capital markets shut down.


The departure of McDonald's is perhaps a tacit acknowledgement that the country isn't coming back.  McDonald's cited the "very challenging economic climate" on the island nation, according to the FT.


Icelandic McDonald's restaurants imported supplies from Germany, and their costs have doubled as the krona collapsed, the FT reported. The restaurants would have had to raise prices by 20% in response. That means the Icelandic Big Mac would have cost far more than the $6 Big Mac in Switzerland. 


Now, Iceland will join Albania, Armenia and Bosnia and Herzegovina on the list of McDonald's-free countries in Europe. 

2Comments
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

113
113 rated 1
279
279 rated 2
416
416 rated 3
647
647 rated 4
548
548 rated 5
513
513 rated 6
669
669 rated 7
516
516 rated 8
317
317 rated 9
113
113 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
KOGKODIAK OIL & GAS Corp10
UPLULTRA PETROLEUM Corp10
TAT&T Inc9
COPCONOCOPHILLIPS9
DVNDEVON ENERGY CORPORATION9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.