Amazon turns to social networks for sales

Amazon and MasterCard think Facebook can help their bottom lines.

By 247 wallst Nov 16, 2009 12:30PM

Gift © RubberBall/SuperStockThe use of social networks to sell products and services gets more complex by the day. The latest scheme to tap into the swarms of people who congregate at Facebook is a program from MasterCard (MA) and Amazon (AMZN).

 

The promotion encourages consumers to go to a new Web site to buy gifts for their social network “friends.” They, they can look up personal characteristics like age and sex, and choose presents accordingly.

 

The promotion will cost the two companies plenty of money. MasterCard will use TV commercials to promote the program. Amazon will give out $10 gift certificates to certain participants. Each is betting that people will use their social network relationships to buy presents for the holidays.

 

The idea faces one big hurdle. Most shoppers just want to go to a store or an e-commerce site, buy a gift, “sign” a card, and send it to a friend or family member. Anything that adds to that process is almost certainly superfluous.

 

Top Stocks writer Douglas A. McIntyre is an editor at 24/7 Wall St.

 

Related stories:

 

Biotech news

 

Top 500 companies

 

Watch financial TV

1Comment
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

109
109 rated 1
276
276 rated 2
421
421 rated 3
629
629 rated 4
511
511 rated 5
538
538 rated 6
686
686 rated 7
507
507 rated 8
331
331 rated 9
109
109 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
KOGKODIAK OIL & GAS Corp10
UPLULTRA PETROLEUM Corp10
TAT&T Inc9
COPCONOCOPHILLIPS9
DVNDEVON ENERGY CORPORATION9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.