Wal-Mart gets its first cell phone plan

The retailer is rolling out the Family Mobile service next week at stores nationwide.

By Kim Peterson Sep 13, 2010 3:26PM

Woman on cell phone  © CorbisUnlimited calls and texting for $45 a month? That's the cell phone plan Wal-Mart (WMT) plans to roll out next week.

The store is unveiling the first cell phone plan under its own name, according to The Associated Press. And it's a pretty good deal, too -- one that could drop prices at other carriers.

Wal-Mart is calling it the Wal-Mart Family Mobile service. It will run on T-Mobile USA's network. T-Mobile is a division of Deutsche Telekom(DT).

Here are the details of the plan: First, it's not prepaid; subscribers will be billed at the end of each month like traditional contract plans. But it walks and talks like a prepaid plan: A contract is not required, and subscribers can end service at any time. Additional lines cost $25 more each, the AP reports. Post continues after video:

Why not go prepaid? A company executive tells the AP that people think prepaid plans are inferior when it comes to phone choice and network quality. Postpaid just seems better, so the retailer decided to go that route.

But Wal-Mart is certainly familiar with prepaid plans. It already offers the Straight Talk plan through Verizon (VZ), and it's testing out one from Sprint Nextel (S) called Common Cents.

It is a testament to Wal-Mart's retail strength that competing carriers will give the company exclusive plans to offer to cost-conscious customers.

The newest plan will have five phones, including one smart phone (the $249 Motorola Cliq XT). The cheapest phone will cost $35, the AP reports.
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78Comments
Dec 7, 2010 6:12PM
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Maybe all these anti wal- mart types should get off their lazy butts and go start their own companies. Then they can pay their employees all they want till they go under.

 

It is real easy to criticize from the back seat. Wal Mart is no angle, but neither is it a devil. Everyone remember the $3 prescription plan they started or their green initiatives that have impacted so many other companies? Wal Mart can be a force for good but the liberal haters can't deal with that.

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