Electronic advertising is what Acxiom does best

This addition to my Wall Street Survivor portfolio allows companies to target their electronic advertising

By Jim Van Meerten Nov 10, 2009 10:46AM
We all get a lot of junk electronic advertising, and new products by Acxiom (ACXM) may make that advertising more targeted. ACXM warrants being today's addition to my Wall Street Survivor portfolio.

Acxiom provides data management solutions for many of the largest companies in the world. It focuses on technology outsourcing, database services, privacy and integrating customer data.

The fundamentals of this company look good. Analysts at First Analysis and Robert W. Baird & Co. give the stock high marks. The analyst consensus is that although Acxiom's revenue may only grow 3.7% year-over-year, positive earnings growth of 38.8% plus a more generous P/E growth as the market recovers should show good price appreciation.

The stock came up on my BarChart screener with 13 new highs in the last 20 trading sessions and it is 5-for-5 lately. A dozen out of 13 of BarChart's technical indicators rate it a 96% buy, with the other indicator having a rising hold. There has been price appreciation of 40.35% in the last 65 days, so it will be coming up on a lot of buy lists.

Wall Street Survivor Mark's checklist has the Survivor Sentiment as 5/5 and the technicals 5/5 also.

I'm buying Acxiom for my Wall Street Survivor portfolio at around 12.10 with a protective stop loss around 10.00.

Jim Van Meerten did not have any positions in this stock at the time of publication.

Jim Van Meerten is an investor who writes about financial matters here and on Financial Tides. Please leave a comment below or email FinancialTIdes@gmail.com
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