Refusing ads? In this economy? CBS is
The network is taking a Brett Favre-like beating for its handling of ad sales for the Super Bowl. With video updates.
On the heels of its controversial decision to accept an apparent pro-life ad featuring University of Florida quarterback Tim Tebow, CBS is taking heat for its decision to not accept an ad from male dating Web site ManCrunch.com.
The 30-second spot – which ManCrunch says it submitted to CBS on Jan. 18 -- shows two men groping each other. A representative for the site said CBS had informed them that "all the Super Bowl spots were sold out."
The dating site had requested the ad be reviewed "in case another advertiser drops out."
On Friday, CBS officially rejected the ad, saying the "creative is not within the network's broadcast standards for Super Bowl Sunday."
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"If it were a heterosexual couple or even two women, it probably would have gotten approved," Elissa Buchter, a spokeswoman for ManCrunch, said.
"After reviewing the ad – which is entirely commercial in nature – our Standards & Practices department decided not to accept this particular spot," CBS said in a statement. "As always, we are open to working with the client on alternative submissions."
CBS drew the ire of women’s groups earlier in the week for taking the Tebow ad, which was paid for by Focus on the Family, a Christian group. According to reports, that 30-second ad recounts how Tebow’s mother rejected advice from doctors to abort her son.
CBS may be tiring of, and trying to avoid, controversy. Go Daddy Inc. said one of its Super Bowl ads was rejected by the network because it "had the potential to offend a significant number of people."
The spot, narrated by Indy racing star Danica Patrick, features a character named Lola, an ex-football player who is "a big, flamboyant, effeminate, lovable man."
"It’s the first time for me I've been baffled," Go Daddy CEO Bob Parsons told the Phoenix Business Journal. "Usually we may get an ad rejected and we'll understand. We may not agree, but we understand."
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