Apple crushing RIM in smartphone sector

New research shows Apple gaining in new buyers and customer satisfaction

By 247 wallst Oct 27, 2009 7:08AM

Apple (AAPL) is coming very close to becoming the preferred smartphone maker in America, which would topple Research In Motion (RIMM) from the top spot. The new iPhone 3GS is giving the company startling momentum as it gains on the Blackberry.

 

New research from ChangeWave shows that RIM is still the share leader in the smartphone business with 40% of the market, but Apple has moved up to 30%. The numbers for the Blackberry maker are even worse going forward.


During the next 90 days, 36% of those planning to buy a smartphone said they would purchase an iPhone. Only 27% plan to buy a Blackberry.  The data is based on a poll of 4,255 consumers taken between September 14-21.

 

Apple also holds a lead in customer satisfaction with 74% of owners saying they are “very satisfied” with their iPhones. RIM comes in at #2 with a “very satisfied” figure of 43%. At the bottom of the ranking for customer satisfaction are Samsung and Sony Ericsson.

 

Many analysts thought it was only a matter of time before Apple moved into the lead in smartphone sales in the U.S. It appears that process may not take very long.

 

Top Stocks writer Douglas A. McIntyre is an editor at 24/7 Wall St.

 

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