Apple updates desktop line

Desktops aren't a huge part of the company anymore, but sales are still strong.

By Kim Peterson Jul 27, 2010 1:43PM
Credit: © 2010 Apple IncApple's (AAPL) all about the iPhone and iPad now. Its desktops -- the machines that carried the company through those dark days before the mobile explosion -- have almost become an afterthought.

So it's nice to see Apple rolling out a long-overdue update to its desktop line. The company beefed up its iMacs, adding new processors from Intel (INTC) and new graphics chips.

It will also begin selling a new Mac Pro tower with up to 12 processing cores, MarketWatch reported. And it debuted a new $69 trackpad for desktops that is similar to what's already in the portable MacBooks.

Desktop sales are still strong at Apple -- growing at a brisk 18% from last year -- but they just don't add as much to the company's bottom line anymore. Two years ago, desktops were responsible for 18% of all sales, writes Dan Gallagher. Now, that's dropped to a piddly 8%.
The desktop refresh was necessary to keep those sales humming -- and prices high. The new iMacs will sell for between $1,199 and $1,999, according to The Wall Street Journal. That swanky new Mac Pro will start at $2,499.

Here are more details from Apple.

Tech observers were mostly unimpressed by the news, which was largely expected. Apple shares were up slightly Tuesday to about $263.

"I am pretty certain I am not buying any of those new Mac machines, but I am most certainly going to pick up the $70 Magic TrackPad," writes Om Malik.

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