Apple's Black Friday performance
Stores sold nearly nine iPads per hour.
This shoe-leather research is useful for Gene Munster, the main Apple analyst at Piper Jaffray. He has predicted that Apple will sell 5.5 million iPads this quarter, and he wanted to see how that was holding up.
He thinks the number is still correct. Here's what his team saw on Black Friday, according to Fortune:
Macs were selling at about 8.2 units per hour. That's actually down from last year, when 8.3 units sold per hour, and from two years ago, when 13 units sold each hour.
Still, that's not enough to declare Mac sales flat this year. One measurement firm, NPD, said that Mac sales in October alone were up 20% from the year before, Munster noted in his report. Post continues after video:
But iPads were selling briskly, at 8.8 units per hour. Since this is the first Black Friday when iPads were selling, we can't compare with prior years. But it was enough for Munster to stick with his 5.5 million prediction.
"We noticed that the iPad is gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful," he wrote in his report. "The bottom line is that Apple's addressable market is expanding with the iPad."
More from MSN Top Stocks:
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The Fed may start tapering in just a few months. Here are a few of the likely winners and losers.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.