Consumer migration to Ford crushing GM and Chrysler

Financial problems have hurt consumer perception.

By 247 wallst Nov 24, 2009 11:24AM

Car sales may slip over the next few months, but not every company will be affected equally. New research from ChangeWave shows that the bankruptcy and turmoil around General Motors and Chrysler are keeping buyers away from the brands.

 

The Sept. 22-29 ChangeWave survey of 2,025 respondents shows Ford (F) — which avoided bankruptcy and didn't take government bailout funds — has emerged as the unequivocal winner among the big three U.S. manufacturers.

 

Hyundai, the South Korean company, is one of few car companies that have reported sales growth most of this year. ChangeWave says that in terms of consumer buying plans the results show Toyota (TM) (+17) and Honda (HMC) (+10) with by far the most momentum, followed by Hyundai (+8) and Ford (+6).


On the downside, both Chrysler (-9) and GM (-6) show negative momentum and, unless this trend is reversed, face a significant loss of market share going forward.

 

ChangeWave's conclusion: ”As expected, Toyota (71%) and Honda (69%) have the highest customer loyalty rates in the industry. But Ford currently ranks a surprising third, followed by Hyundai.The best that can be said for GM (53%) is it finds itself in the middle of the pack, Chrysler (28%), on the other hand, has the lowest customer loyalty rating in the industry.”

 

Top Stocks writer Douglas A. McIntyre is an editor at 24/7 Wall St.

 

Related stories:

 

Top 500 companies

 

Market rumors

 

Biotech stocks

Tags: GM
10Comments
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

117
117 rated 1
280
280 rated 2
478
478 rated 3
656
656 rated 4
650
650 rated 5
640
640 rated 6
647
647 rated 7
482
482 rated 8
277
277 rated 9
126
126 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
AAPLAPPLE Inc10
ATVIACTIVISION BLIZZARD Inc10
CTSHCOGNIZANT TECHNOLOGY SOLUTIONS10
FOXATWENTY-FIRST CENTURY FOX Inc CLASS A10
HPQHEWLETT PACKARD CO10
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.