Ronald McDonald is here to stay

McDonald's executives have no plans to say goodbye to their long-time mascot.

By Kim Peterson May 20, 2010 4:40PM
Caption: Ronald McDonald mannequin, Credit: (© Greg Baker/AP)This clown will not be put down.

Ronald McDonald is staying, McDonald's (MCD) executives said Thursday, sending a clear message to critics who say that the red-haired mascot manipulates children into unhealthy eating.

"He is a force for good," chief executive Jim Skinner told shareholders. "He communicates effectively with children and families around balanced, active lifestyles. He does not hawk food."

The audience applauded his comments at the annual shareholders' meeting outside of Chicago, according to the Associated Press.

Skinner was responding to growing calls for Ronald McDonald to retire. An advocacy group called Corporate Accountability International has been pushing for Ronald to join Marlboro Man and Joe Camel in the mascot graveyard.

"Ronald McDonald is a pied piper drawing youngsters all over the world to food that is high in fat, sodium and calories," a retired physician with the group told the AP. He added that the clown is dangerous and sends insidious messages to young people.

Ronald isn't the only McDonald's product under attack. The fast-food giant has also taken heat for including toys in its Happy Meals. One county in Northern California even went so far as to ban the toys.
2Comments
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

108
108 rated 1
257
257 rated 2
439
439 rated 3
626
626 rated 4
499
499 rated 5
530
530 rated 6
713
713 rated 7
522
522 rated 8
339
339 rated 9
136
136 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
UPLULTRA PETROLEUM Corp10
EOGEOG RESOURCES Inc10
SWNSOUTHWESTERN ENERGY COMPANY10
TAT&T Inc9
COPCONOCOPHILLIPS9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.