The greening of blue-chip companies
As consumers focus on their carbon footprints, the biggest companies in the world have taken notice.
In the past month or so, you may have noticed that some iconic red Coke bottles have a new little green stamp on the label. That's because Coca-Cola (KO) has launched a new green line of beverages in bottles with up to 30% plant-based material.
Though the name isn't very creative -- PlantBottle is the best Coke could do? -- the concept is a groundbreaking move for one of the world's biggest corporations. When a truly global brand like Coke rolls out a product like this, it forces the entire landscape of the industry to adapt.
I'm not naive about the move -- the bottom line definitely has as much as or more to do with the PlantBottle as with the consciences of higher-ups. But as consumers focus more and more on eco-friendly products and their carbon footprints, the biggest companies in the world have taken notice.
Here are three other recent eco-innovations from big-name blue chips in the same vein as Coke's plant-based bottle.
Compost-Friendly Sun Chips Bag: Coca-Cola's main rival, PepsiCo (PEP), owns the Frito-Lay brand and all the snacks under that umbrella -- including Sun Chips.
As a whole-grain snack with a name that evokes the great outdoors, it's natural to think that PEP would look to build on the green image of this snack. But a bag that can be composted? That's above and beyond. The bag is due to hit your local snack food aisles on Earth Day 2010.
100% Recycled Printer Paper: This seems like a no-brainer, but the sheer popularity of recycled paper is worth noting. All the heavyweights in office supplies from Staples (SPLS) to Office Depot (ODP) carry printer paper made from 100% post-consumer content. That means this isn't stuff from the factory floor, but actual junk mail and old newspapers repurposed for office use. Oh yeah, and the stuff is chlorine- and acid-free.
Clorox Greenworks Products: When you think Clorox (CLX), you think bleach -- and some people think of harmful chemicals. So in a bold move in 2009, the company pushed ahead with the Greenworks line of products, which feature plant-based, biodegradable cleaning agents. The products include everything from all-purpose cleaner to detergent to wash clothes.
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