Colas lose their appeal
Flavored carbonated drinks are so popular that they may outsell colas in the US by 2015.
In fact, flavored carbonates are expected to outsell colas in the U.S. by 2015, a PepsiCo (PEP) executive said at a recent conference, according to Food Navigator.
Growth in this category is being led by Hispanic consumers, Al Carey, the CEO of PepsiCo Americas Beverages, said at the conference. In the next decade, Hispanics will drive 60% of the growth in the "liquid refreshment beverage" business.
Older consumers in general are choosing more teas and coffees for a caffeine burst instead of trendy energy drinks with ingredients they may not like, Carey added.
Pepsi and Coca-Cola (KO) have seen the trend coming for years and have rushed to debut new choices that are a far cry from traditional colas. Coca-Cola has begun selling cans of illy issimo coffee with no sugar, no milk and only 15 calories per can. The company has also launched Minute Maid Fruit Punch and Strawberry Passion.
Pepsi is introducing a salty watermelon flavor in Japan and in the U.S. has its Mountain Dew, Gatorade, Izze and Naked Juice lines.
Colas have come under fire from health advocates. One 2007 study found that while all carbonated beverages have been linked with diabetes and hypertension, colas in particular contain phosphoric acid and may be more associated with kidney disease.
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| Tags: | Kim PetersonKOPEP |
Artificial caramel coloring is supposedly bad. I read that it might be eliminated? My mom said she'd never drink Coke again after her dad showed her how it ate rust off a bumper. She said think of your colon.
I don't drink Sprite, Sierra Mist, etc. that has sodium benzoate, another supposedly bad thing for you.
I was hooked on Diet Dr. Pepper Cherry but aspartame gives me hives and shooting pains in my head. Plus I read that aspartame buildup has been found on cadaver brains.
I drink a naturally flavored carbonated seltzer water, a bit better. I make unsweetened or naturally sweetened tea.
Dirtygirl2,
Romney I know it’s you behind that computer, Coke and Pepsi will not surrender, they both have too many overweight clients to serve. Those clients are junkies and Coke and Pepsi are the pushers.
The companies that make diabetes medication are in league with those company’s and they all are making large amounts of money.
I had a co-worker who drank 3 to 4, 16 fl. Oz Dr. Peppers every night at work. He was 390 lbs. at 5-10 ft.
I asked him if he thought that those drinks contributed to his weight gain and he said for sure, but he was addicted to Dr. Pepper and could not stop. I broke it down; I said that those drinks will take your life, first by giving you diabetes, then ulcer and uncontrollable bleeding thru your rectum. Before the end comes you might lose your leg or foot, or maybe just an old fashion heart attack. I have not seen him for years but I am for sure he is cursing my name.
July 1, 2012
You miss understood, he is addicted, and he has no control. That means Dr. Pepper has robbed him of his control. He is a Dr. Pepper junky.
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