Pepsi debuts skinny can
The taller, thinner Diet Pepsi is aimed at women.
The can debuts at Fashion Week, which starts Thursday in New York, and will be available nationwide starting next month.
"Our slim, attractive new can is the perfect complement to today's most stylish looks," said the chief marketing officer of PepsiCo. I don't know about you, but aluminum can falls even below small Chihuahua on my list of important fashion accessories -- and that's pretty low.
The short, fat Diet Pepsi can will still be around. But if you stand any chance at being fabulous, you will not buy it. And for the following week, Pepsi will refuse to acknowledge that it owns Frito-Lay.
Post continues after this Fashion Week video:
Pepsi will also give a custom skinny-can fridge to 10 fashion boutiques in New York, Los Angeles, San Francisco and Miami. A whopping 30 fashionistas will get a free can while they shop, the company says.
"Now even a soda can tells women that their butts will always be too big," writes Suzanne Labarre at design blog Co.Design.
Fashionista says Diet Coke has long been the fashion industry's drink of choice. Karl Lagerfeld even has a Diet Coke butler. Victoria Beckham reportedly drinks only Diet Coke because she hates the taste of water.
Can Pepsi compete in the Coke-dominated fashion world? Hey, in a culture in which outfits like these are celebrated, even Pepsi has a shot.
Really Pepsi? Wow...
I would think this was a joke, but then I forget I live in the shallowest, image centered, narcissistic country in the world.. and realize that the joke is on me. i should give up and join the flocks leading their lives based on "celebrity", "fashion", "money", "fame"... but I think I just have more substance than that.
Not trying to make something so trivial in to a big deal, just another symptom of the disease.
A confident woman doesn't need a Pepsi can to reinforce her confidence.
"The short, fat Diet Pepsi can will still be around. But if you stand any chance at being fabulous, you will not buy it."
What an INSULT Pepsi, who cares about the size or shape of a can? Stop stereotyping women and trying to say a woman has to be tall and skinny to be beautiful. I am 5’8” and weigh 125 pounds and it’s not because I starved myself, my whole family is tall and skinny and I have NEVER tried to make friends or family members who may be larger than me feel that they are not beautiful. I have full figured friends who are absolutely beautiful (internally and externally). A tall skinny person with an attitude or arrogance IS NOT beautiful at all. I think we should AVOID purchasing the new can to send a message to Pepsi. It’s disgusting and insulting to say the least!
I honestly don't think it's true; we can't be that bad. It said the following week they will not acknowledge that it owns Frito-Lay. That in itself indicates to me that this is pure satire. I have found no indication that there is even a fashion world around for Coke or Pepsi (Besides the screen tees that pop up occasionally), but I'm not "fashion-oriented" either.
And, I've been wrong about Trenta, too.
"Our slim, attractive new can is the perfect complement to today's most stylish looks," said the chief marketing officer of PepsiCo."
First of all...is this person a man or a woman? And seriously? People are STILL insisting that slim equates to attractive even with the epidemic of eating disorders in our society?
If you want to market a cool can, go for it, but don't be moronic enough to say that.
Excellent job Pepsi. I won't be drinking it.
Most of you have summed it up already and I agree 100% with you!
I actually like the design of the can, but, unfortunately, Pepsi had to go and equate the tall/skinny of it with the attractiveness and confidence of women. What a complete turn-off and excellent reason to NEVER purchase it!
The 'marketing genius' that came up with this crap should be fired immediately!
Relax and take a chill pill, buying the product is OPTIONAL!
I just don't get it anymore? All the polls and all the demographic information suggests Americans are over weight. Right? Well than why would a fortune 500 company with all this data decide to appeal to the slender confident women? These campaigns cost companies millions of dollars. You would think they would want to appeal to the majority in their business model.
Go to school, buy them their books. They still screw up.
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