Refusing ads? In this economy? CBS is

The network is taking a Brett Favre-like beating for its handling of ad sales for the Super Bowl. With video updates.

By TheWrap Jan 29, 2010 6:23PM

On the heels of its controversial decision to accept an apparent pro-life ad featuring University of Florida quarterback Tim Tebow, CBS is taking heat for its decision to not accept an ad from male dating Web site ManCrunch.com.


The 30-second spot – which ManCrunch says it submitted to CBS on Jan. 18 -- shows two men groping each other. A representative for the site said CBS had informed them that "all the Super Bowl spots were sold out." 

The dating site had requested the ad be reviewed "in case another advertiser drops out."


On Friday, CBS officially rejected the ad, saying the "creative is not within the network's broadcast standards for Super Bowl Sunday."

 

Article continues below

 

 

"If it were a heterosexual couple or even two women, it probably would have gotten approved," Elissa Buchter, a spokeswoman for ManCrunch, said.


"After reviewing the ad – which is entirely commercial in nature – our Standards & Practices department decided not to accept this particular spot," CBS said in a statement. "As always, we are open to working with the client on alternative submissions."


CBS drew the ire of women’s groups earlier in the week for taking the Tebow ad, which was paid for by Focus on the Family, a Christian group. According to reports, that 30-second ad recounts how Tebow’s mother rejected advice from doctors to abort her son.


CBS may be tiring of, and trying to avoid, controversy. Go Daddy Inc. said one of its Super Bowl ads was rejected by the network because it "had the potential to offend a significant number of people."


The spot, narrated by Indy racing star Danica Patrick, features a character named Lola, an ex-football player who is "a big, flamboyant, effeminate, lovable man."


"It’s the first time for me I've been baffled," Go Daddy CEO Bob Parsons told the Phoenix Business Journal. "Usually we may get an ad rejected and we'll understand. We may not agree, but we understand."


More to read:

TheWrap is a unique primary news source focused on the business of entertainment and media. Offering its readers original reporting, exclusive contributions from industry readers and curated news from around the globe, The Wrap is led by award-winning journalist and author Sharon Waxman, with a team of veteran entertainment writers and editors including Josef Adalian, Lew Harris, Josh Dickey and Dylan Stableford.


Tags: CBSTV
541Comments
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

116
116 rated 1
265
265 rated 2
429
429 rated 3
612
612 rated 4
499
499 rated 5
525
525 rated 6
701
701 rated 7
533
533 rated 8
337
337 rated 9
131
131 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
UPLULTRA PETROLEUM Corp10
COPCONOCOPHILLIPS9
TAT&T Inc9
DVNDEVON ENERGY CORPORATION9
EOGEOG RESOURCES Inc9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.