Hollywood Stock Exchange, with real money

Cantor Fitzgerald set to launch online box-office futures trading service.

By TheWrap Feb 24, 2010 2:38PM

Global financial services firm Cantor Fitzgerald is set to launch a real-money-driven futures trading market based on its popular Hollywood Stock Exchange multiplayer online game.


Domestic Box Office Receipt Movie Futures -- DBOR for short -- will offer both movie enthusiasts and serious, money-minded traders a 24-hour online market in which they will seek to predict the North American performance of movies after their first four weeks in theaters.

Acquired by Cantor Fitzgerald in 2001, the Hollywood Stock Exchange currently touts 1.7 million users, about 200,000 of whom use the site actively.


According to Cantor Entertainment president-CEO Andy Wing, the site’s user base has vocally sought to play with real money for several years now.


However, Cantor sees a broader, more serious-minded user base for the DBOR, including everyone from film financiers to exhibitors to institutional investors.


For example, investors who hold shares in an exhibitor might feel their chain doesn’t have enough theaters playing the next “Harry Potter” movie, so optimistically trading in the DBOR Movie Futures market might allow them to participate in an upside that would otherwise be unavailable.


Meanwhile, a film financier who feels overextended on a certain project might use the market to hedge against the film’s underperformance.


“I do think there are some more sophisticated uses of the exchange, beyond the mere movie enthusiasts,” Wing said.


Read more at TheWrap.


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