Google makes searching faster
The company is rolling out 'Google Instant,' which shows results as you type in queries.
The new feature, called Google Instant, will start showing results as the letters come in. If you were to search for "Sleeping Beauty," for instance, you'd start to see results with the first "S" -- and the list would change with each letter added (You can try it here).
The idea is to shave just a few seconds off of the typical search query. Google says that it takes people 9 seconds to type in a search and 15 seconds to pick a result, according to VentureBeat. This new way of showing results could cut that process by up to 5 seconds.
Google Instant also shows you more advertising. That's because the ads also appear and change as the search request is typed in. Could the possibility of showing three to four times as many ads also be a motivation here?
Google says the new search will save all its users more than 3.5 billion seconds a day.
Google Instant will start appearing in most browsers today, and will go international over the next week. But phones and other mobile gadgets won't see it until later this year.
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
The auto parts giant beats Wall Street expectations, while continuing to expand its stores in the U.S. and Mexico.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.