Google makes searching faster

The company is rolling out 'Google Instant,' which shows results as you type in queries.

By Kim Peterson Sep 8, 2010 2:12PM
Google (GOOG) will upgrade the way it performs searches for users by showing them results as they type in the search box.

The new feature, called Google Instant, will start showing results as the letters come in. If you were to search for "Sleeping Beauty," for instance, you'd start to see results with the first "S" -- and the list would change with each letter added (You can try it here).

The idea is to shave just a few seconds off of the typical search query. Google says that it takes people 9 seconds to type in a search and 15 seconds to pick a result, according to VentureBeat. This new way of showing results could cut that process by up to 5 seconds.

Google Instant also shows you more advertising. That's because the ads also appear and change as the search request is typed in. Could the possibility of showing three to four times as many ads also be a motivation here?

Google says the new search will save all its users more than 3.5 billion seconds a day.

Google Instant will start appearing in most browsers today, and will go international over the next week. But phones and other mobile gadgets won't see it until later this year.

0Comments

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

133
133 rated 1
286
286 rated 2
441
441 rated 3
737
737 rated 4
614
614 rated 5
606
606 rated 6
621
621 rated 7
441
441 rated 8
317
317 rated 9
122
122 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
BBBYBED BATH & BEYOND INC10
TWXTIME WARNER Inc10
COPCONOCOPHILLIPS9
HDHOME DEPOT Inc9
VZVERIZON COMMUNICATIONS9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.