Takeover or not, buy Avon stock
A fantastic franchise run into the ground by management, Avon makes a prime M&A target. Even if it goes unsold, the rumors may help shake things up.
By Jim Cramer, TheStreet
Will L'Oreal (LRLCY) bid for Avon (AVP)? Wrong question. Why doesn't it?
This is a fantastic franchise that has been run into the ground by its current management -- management that has been allowed to screw up endlessly, with both accounting woes and simple execution problems. The notion that Avon could get a bid from some other company -- Loreal or Estee Lauder (EL) for that matter -- makes so much sense that I can't believe it hasn't happened yet.
Plus, when you compare Avon with the incredible business that Herbalife (HLF) has right now -- one of the greatest stocks out there -- or with Tupperware (TUP) -- another company that has done well -- Avon is a joke.
Think of it: Year over year, Avon is up about 2%, and that's only after the takeover talk. Tupperware, despite a financial-reporting issue, is up 19%. Herbalife, the most analogous to Avon, is up more than 80%. Rick Goings at Tupperware and Michael Johnson at Herbalife, both of whom have excelled at the direct-selling model, could turn Avon back into the powerhouse it once was. Instead, Avon just stagnates, waiting for another company to put it out of its misery.
Remember, with a worldwide slowdown and so many people looking for extra income, this should be Avon's time.
Looks like it will soon be someone else's.
I would buy this stock aggressively. I believe that where there is smoke there is fire and, even if there isn't a takeover, there is always a chance that the board will wake up and give someone else besides Andrea Jung a chance to run the company.
At the time of publication, Cramer had no positions in any stocks mentioned.
Jim Cramer is co-founder and chairman of TheStreet. He contributes daily market commentary for TheStreet's sites and serves as an adviser to the company's CEO.
Click here to follow Cramer's trades for his Charitable Trust.
Related Articles
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.

