Amazon to sell Kindle short stories
The online retailer is calling on writers to develop 'Kindle singles' that cost less than $10.
The way Amazon envisions it, Kindle Singles will be about twice as long as a New Yorker feature article. Equivalent to a few book chapters. They'll get their own section in the Kindle store.
But here's where it gets interesting: Amazon called on writers Tuesday to start producing their own singles for the store. No middleman. No publishing house. Amazon will control the singles from top to bottom.
"Ideas and the words to deliver them should be crafted to their natural length, not to an artificial marketing length that justifies a particular price or a certain format," Amazon said in a press release. "With Kindle Singles, we're reaching out to publishers and accomplished writers and we're excited to see what they create."
Amazon won't release pricing information yet, but I can't imagine these singles as a huge moneymaker for the company. The typical Kindle book runs for about $10. Rather, the singles will become a niche offering for Kindle readers looking for something different.
But Amazon may be testing the publishing waters here, expanding its reach from merely an online retailer to a site that's much more involved in the content chain.
Larry Dignan at Between the Lines calls it a shrewd business move. The singles are perfect for Amazon's Kindle App, he writes, which allows books to be read on smartphones and Apple's (AAPL) iPad. Perhaps these singles are a way to beef up Amazon's app store? Watch the following video for more info about the app store:
Also, Dignan notes, the singles are a good way for Amazon to stand out in the e-reader market against Barnes & Noble (BKS) and Sony (SNE).
Amazon has already been testing this business model, selling short stories from The Atlantic magazine for $4. That's probably a good pricing gauge, says PaidContent.
More from MSN Top Stocks:
Amazon Kindle now just $139
Kindle at Target no answer for Amazon
The iPad vs. Kindle showdown
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The Fed may start tapering in just a few months. Here are a few of the likely winners and losers.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.