A new fee for coach passengers
American Airlines offers to move fliers to the front of coach, but only if they pay.
American Airlines (AMR) is introducing a new fee for customers who fly coach.
If you want to get into the first few rows, it'll cost an extra $19 to $39 for a one-way flight. But here's a twist: You can buy these "Express Seats" only at airport self-service check-in machines.
The idea is to upsell customers at the airport and persuade them to pay just a little more for a better seat. Gone are the days when you could just move into one of the open seats in front once you board.
The Express Seats are in the Group 1 section of general boarding, so you can walk onto the plane a few minutes before the rest of coach.
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the airline says.
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