Porsche suing Crocs
Doesn't like usage of the word "Cayman" to describe shoe
Porsche is suing shoe company Crocs (CROX) because it doesn't like the way the company named one of its product lines the Crocs Cayman. That's because it would be so easy to, you know, confuse a luxury sports car with a rubber shoe.
But you gotta protect your brand, I guess, and so Porsche is asking Crocs to immediately stop using the word Cayman and to pay Porsche's attorney's fees.
Porsche says it has trademarked the word "Cayman."
The excellent Footnoted blog, which has the story, says that if this lawsuit had been filed in the U.S. (instead of Germany), we'd be quick to dismiss it.
But it was filed in Germany, and Crocs had to hire a law firm there to defend itself.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The company is scrambling to protect its equities arm, which could face declining volume and revenue as competitors close the gap.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.