Time Warner's un-mogul finds his media mojo

After abandoning successive media businesses, the CEO has embraced magazines with the hiring of Fareed Zakaria

By TheWrap Aug 23, 2010 1:15PM
The coup that brought Newsweek star Fareed Zakaria to arch-rival Time Magazine this month signals a shift at the top of Time Warner: Could CEO Jeff Bewkes, media’s most un-mogul-like mogul, have finally discovered his mojo?

With the wooing of his close buddy and fellow Yale trustee Zakaria, Bewkes is firmly embracing a media business — magazines — after years of jettisoning one media segment after another.


That comes on the heels of other Bewkes initiatives, from installing former NBC star Conan O’Brien in late night at TNT to a new “Marketing Initiative,” a cross-company task force charged with maximizing content, products and talent across Time Warner’s vast breadth.


That’s big change for a Balkanized conglomerate notorious for its warring media fiefdoms. The new spirit of harmony “absolutely represents a cultural shift” in the past 12 to 18 months, as Bewkes finished downsizing, said Mark D’Arcy, president and chief creative officer of Time Warner Global Media, who also heads the marketing initiative task force.


“It all stems from Jeff,” D’Arcy told TheWrap.


As was the bold recruiting of Zakaria, one of the most influential global affairs stars in all of media, whose name has been bandied as a future secretary of state.


"Jeff Bewkes is a friend, someone I've known for years,” Zakaria told The Wrap. “He is also one of the smartest businessmen I've ever met … He has a better sense of how to navigate the changing media landscape than anyone I've talked to about it." Read more


Related: The hedge fund ties that bind Bewkes, Zakaria


0Comments

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

124
124 rated 1
279
279 rated 2
454
454 rated 3
606
606 rated 4
675
675 rated 5
690
690 rated 6
622
622 rated 7
453
453 rated 8
301
301 rated 9
111
111 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
BBBYBED BATH & BEYOND INC10
TWXTIME WARNER Inc10
COPCONOCOPHILLIPS9
HDHOME DEPOT Inc9
VZVERIZON COMMUNICATIONS9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.