Time Warner's un-mogul finds his media mojo
After abandoning successive media businesses, the CEO has embraced magazines with the hiring of Fareed Zakaria
With the wooing of his close buddy and fellow Yale trustee Zakaria, Bewkes is firmly embracing a media business — magazines — after years of jettisoning one media segment after another.
That comes on the heels of other Bewkes initiatives, from installing former NBC star Conan O’Brien in late night at TNT to a new “Marketing Initiative,” a cross-company task force charged with maximizing content, products and talent across Time Warner’s vast breadth.
That’s big change for a Balkanized conglomerate notorious for its warring media fiefdoms. The new spirit of harmony “absolutely represents a cultural shift” in the past 12 to 18 months, as Bewkes finished downsizing, said Mark D’Arcy, president and chief creative officer of Time Warner Global Media, who also heads the marketing initiative task force.
“It all stems from Jeff,” D’Arcy told TheWrap.
As was the bold recruiting of Zakaria, one of the most influential global affairs stars in all of media, whose name has been bandied as a future secretary of state.
"Jeff Bewkes is a friend, someone I've known for years,” Zakaria told The Wrap. “He is also one of the smartest businessmen I've ever met … He has a better sense of how to navigate the changing media landscape than anyone I've talked to about it." Read more
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
Brick and mortar sales might not be booming, but that doesn't tell the whole retail story.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.