'Tall' returns to the Starbucks drive-thru
Under fire for its menu change, the coffee giant decides to restore the option for drivers.
Starbucks (SBUX) has drawn fire this month for deciding to remove the 12-ounce "tall" size from its drive-through menus. Sure, you could still order a "tall" (just as you can order a "short"), but the company wasn't going to advertise that fact to drivers.
But that's going to change. Starbucks appears to have reversed that decision, giving "tall" a reprieve.
"It never left, but based on feedback, we're updating our new drive-thru menus to remind you that the Tall size is always available," the company said on its corporate Twitter account.
Oh, good. Can we all move on now? I'm sure even Starbucks was surprised at the amount of negativity a drive-through menu change received ("tall" remained on in-store menus).
"Stabucks' latest trickery," proclaimed Time magazine. "America's most famous coffee chain is trying to pull one over on us."
So Starbucks found itself in the uncomfortable position of trying to explain that it was not, in fact, being sneaky. "We did it because our customers were frustrated with the difficulty of reading our drive-through menus," a company spokeswoman told USA Today.
Post continues after video:
So consider the issue settled. But if you really want to talk about Starbucks pulling one over on us, consider that the company regularly gets people to fork over nearly $5 (as I recently did) for toffee mochas, pumpkin lattes and other concoctions.
Selling a $5 drink? That's the ultimate swindle.
By the way, a Starbucks in Chicago is testing e-mail ordering, The Seattle Times reports. Customers with a registered Starbucks card can send in their request and pay for it five minutes ahead of time, and when they arrive, their order should be waiting at the counter.
More from MSN Top Stocks:
| Tags: | Kim Peterson |
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
STOCK SCOUTER
StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.
125 | 272 | 424 | 589 | 697 | 589 | 666 | 435 | 260 | 144 |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
LATEST POSTS
The auto parts giant beats Wall Street expectations, while continuing to expand its stores in the U.S. and Mexico.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.