New Gap logo mystifies customers
The many negative reactions include 'awkward' and 'very boring.' Now the company is soliciting other ideas.
By Kali Geldis, MainStreet
Though the company issued no comment Wednesday to explain the change, some site visitors were quick to label the new logo as "very boring, no imagination" and "awkward." One commentator said, "I made something better on WordArt today."
Another message read: "Dear Gap, I have but one query: Did you actually PAY someone to come up with this?" As customers soon discovered, it seems Gap doesn't want to pay for the redesign.
By Thursday morning, Gap's Facebook page was updated with this message: "We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project." Post continues after video:
"If you seriously intend to pursue a logo change, several firms specializing in this area should have been consulted," said Facebook commenter Jacqueline Turcotte Keefe, a designer from Wisconsin. "Don't insult your company and the design industry by throwing 'whatever' up against a wall and seeing what sticks. This is amature (sic) and so is the new logo."
Gap received the Brand of the Year and Retailer of the Year awards from the American Apparel & Footwear Association in May, prompting questions about why the company wanted to change its look in the first place. The old logo (pictured) remains on the company's Facebook and Twitter pages.
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The retailer labels the character's fake memoir as non-fiction. This comes weeks after it categorized the the Bible as fiction.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.