Teva: From generics to brand name
The generics powerhouse wants to develop new drugs as well.
Needless to say, the successful development of laquinimod would be a huge boost for Teva's ambitions to become a developer of new drugs as well as the leading generic-drug company. That's especially true if laquinimod's mechanism of action, which includes neuroprotective properties, according to Teva, works with other diseases.
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For years, Todd Mills pushed Frito-Lay to make taco shells from Doritos. He died from a brain tumor on Thanksgiving.
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