'Twas the season for hot toy sales

From video Barbie to Tonka Chuck, toys topped the list of holiday must-haves.

By Kim Peterson Dec 29, 2010 2:33PM
Holiday gift budget © Digital Vision Even in the depths of the recession, toy sales held up as parents scrounged to buy them for their children. And this year, with the economy on the mend, toys were big holiday sellers as shoppers snapped them up in the weeks before Christmas.

One analyst said Mattel (MAT) and RC2 (RCRC) were the best performers.

Mattel shares have been on a nice six-month run, going from just less than $22 to close to $26 as of Wednesday. RC2 shares have climbed from $16 to $21.30.    The final days of the season were particularly lucrative for toy-makers, said analyst Scott Hamann of KeyBanc Capital Markets, according to The Associated Press. Some of Mattel's best sellers were a Barbie doll with a video camera inside, the Loopz electronic game, and the Monster High and Sing-A-Ma-Jig dolls. Post continues after video:
For RC2, the big sellers were train sets from the "Chuggington" television series and the Thomas Early Engineer line.

Other toy companies didn't fare as well. Hasbro (HAS) was coming off a great year in 2009, and its G.I. Joe and Transformers simply didn't sell as well this year. But the Nerf Stampede foam dart gun and Tonka Chuck and Friends moved off the shelves nicely, the AP reports.
The toy-makers can give some credit to big retailers like Wal-Mart (WMT) and Target (TGT), which sent shoppers glossy toy catalogs filled with coupons.

0Comments

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

111
111 rated 1
272
272 rated 2
474
474 rated 3
656
656 rated 4
638
638 rated 5
699
699 rated 6
623
623 rated 7
486
486 rated 8
260
260 rated 9
128
128 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
DYNDYNEGY Inc10
TAT&T Inc9
VZVERIZON COMMUNICATIONS9
EXCEXELON CORPORATION8
AAPLAPPLE Inc10
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.