Bud Light Platinum on the way?
So far, Anheuser-Busch InBev isn't saying much about what could be the newest member of the Bud Light family.
The new beer, which would be called Bud Light Platinum, has received label approval from the Alcohol and Tobacco Tax and Trade Bureau, according to Advertising Age. You can see the application here.
Anheuser-Busch received the green light on Nov. 3 for the Bud Light Platinum label. The company has also registered the budlightplatinum.com domain name (although nothing is on the site at the moment).
So what exactly is Bud Light Platinum? According to the application, it's a beer with 6% alcohol by volume -- higher than the 4.2% in regular Bud Light. It also has 137 calories, more than the 110 calories in Bud Light.
Ad Age thinks that Anheuser-Busch is "trying to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol." The brand would join Bud Light Lime and Bud Light Golden Wheat as the newest members of the nearly 30-year-old Bud Light family.
The company isn't saying anything at this point.
The BeerAdvocate site thinks the name "Platinum" hints at spirits marketing. Perhaps the new beer could have tequila-like flavoring in it, or some other suggestion of spirit infusion, writes Todd Alström, BeerAdvocate's chief executive.
"More than likely the platinum tagging will simply be used as it is with countless other products," Alström added. "To market something that would otherwise be average (at best) to the masses in order to make it appear higher in quality, special or limited."
To each, their own.
But it will still be Bud Light. Coors light / Miller Lite - who cares, they all are the same watery beer.
Budweiser not only uses rice, one of the most easily digested foods on earth, but then they add the beechwood aging. A wood aging is used by many fine wine and spirit makers.
I've tried so many beers - and I will drink whatever you hand me, but it gives me the least hangover. It's only a few more calories than the light beers. (nearly every calorie comes from the alcohol anyway).
But, any beer is better than no beer. (Ok, there are some really cheap beers that I would refuse - but not if I was stuck on a deserted island.)
Ad Age thinks that Anheuser-Busch is "trying to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol."
HUH? What's the fuss about? People in Belgium have no problem with over 300 types of delicious beer, one of which is Duvel, having 11% alcohol.
American puritanical morality strikes again.
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