Bud Light Platinum on the way?

So far, Anheuser-Busch InBev isn't saying much about what could be the newest member of the Bud Light family.

By Kim Peterson Nov 8, 2011 5:36PM
The beer industry is abuzz with rumors that Anheuser-Busch InBev (BUD) could soon debut a higher-alcohol version of its top-selling Bud Light.

The new beer, which would be called Bud Light Platinum, has received label approval from the Alcohol and Tobacco Tax and Trade Bureau, according to Advertising Age. You can see the application here.

Anheuser-Busch received the green light on Nov. 3 for the Bud Light Platinum label. The company has also registered the budlightplatinum.com domain name (although nothing is on the site at the moment).

So what exactly is Bud Light Platinum? According to the application, it's a beer with 6% alcohol by volume -- higher than the 4.2% in regular Bud Light. It also has 137 calories, more than the 110 calories in Bud Light.

Ad Age thinks that Anheuser-Busch is "trying to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol." The brand would join Bud Light Lime and Bud Light Golden Wheat as the newest members of the nearly 30-year-old Bud Light family.

The company isn't saying anything at this point.

The BeerAdvocate site thinks the name "Platinum" hints at spirits marketing. Perhaps the new beer could have tequila-like flavoring in it, or some other suggestion of spirit infusion, writes Todd Alström, BeerAdvocate's chief executive.

"More than likely the platinum tagging will simply be used as it is with countless other products," Alström added. "To market something that would otherwise be average (at best) to the masses in order to make it appear higher in quality, special or limited."


Tags: BUD
53Comments
Nov 9, 2011 2:10AM
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Eric Stiven obviously doesn't know beer if he thinks that Killian's Red and Molson Canadian are good beers, and that American beers are crap. If he really knew beer he'd know that America has a reputation of brewing some of the most unique, innovative, amazing, quality beer in the world, brewed by pioneering brewers like Dogfish Head, Sierra Nevada, Stone, Green Flash, Lost Abbey, Port Brewing, Deshutes, New Belgium, Avery, Rogue, The Bruery, Bell's, Four Peaks, North Coast, Odell, and on, and on. He must be joking.
Nov 8, 2011 7:24PM
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To each, their own.

But it will still be Bud Light. Coors light / Miller Lite - who cares, they all are the same watery beer.

Budweiser not only uses rice, one of the most easily digested foods on earth, but then they add the beechwood aging. A wood aging is used by many fine wine and spirit makers.

I've tried so many beers - and I will drink whatever you hand me, but it gives me the least hangover. It's only a few more calories than the light beers. (nearly every calorie comes from the alcohol anyway).

But, any beer is better than no beer. (Ok, there are some really cheap beers that I would refuse - but not if I was stuck on a deserted island.)

Nov 9, 2011 12:54AM
Nov 8, 2011 7:52PM
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could just brew your own. tastes waaaaay better
Nov 8, 2011 8:38PM
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Do not stop drinking and you will never have a hangover.
Nov 8, 2011 10:50PM
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People who drink light beer don't like the taste of beer. They just like to get drunk and pee a lot.
Nov 8, 2011 9:01PM
Nov 8, 2011 11:06PM
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A whole 6% alcohol? That means 94% tasteless beverage! Support your local brewery and/or brew your own!

Nov 8, 2011 11:40PM
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Ad Age thinks that Anheuser-Busch is "trying to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol."
The difference between craft beer and bud light is that the craft brewers use QUALITY ingredients and take their time fermenting their product.  Bud throws their "beer" in a tank for a couple weeks and then it goes out to the masses who have no clue as to what real beer taste like.  You might as well drink near bear if you drink Bud Lite since it doesn't taste much different than water!
Nov 8, 2011 7:57PM
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Could not care less. The new "platinum" beer will probably taste even worse (if that was possible) than Budweiser in order to account for the higher ABV, and it will allow Budweiser to charge more for their beer. I'm glad they're losing sales to superior beer makers like Stone, Lagunitas, Victory, Dogfish Head, etc. I'll sacrifice a little more money for a much stronger, better tasting brew. Only rednecks and broke college students should drink Budweiser. 
Nov 8, 2011 11:38PM
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Before the days of Micro and Craft breweries when Budweiser and Coors were king, Monty Python said in "Live at the Hollywood Bowl",  "American beer is like making love in a canoe, F#%&*g too close to water."  Well said boys.  So many great American beers now, why anyone would waste time and money on anything Bud is beyond me.  Just sayin.
Nov 9, 2011 10:22AM
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HUH? What's the fuss about? People in Belgium have no problem with over 300 types of delicious beer, one of which is Duvel, having 11% alcohol.

 

American puritanical morality strikes again.

Nov 9, 2011 1:07AM
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I will stick with my Samuel Adams and its different brews.  Full taste and body and it is just beautiful in a mug.  Make sure the beer is cold and always use a mug that has been kept in the freezer.
Nov 9, 2011 9:08AM
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More alcohol and still no flavor.  It suits the of people who drink this type of flavorless beer.
Nov 8, 2011 8:00PM
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I live in Oregon and am forever spoiled, no fizzy yellow water for me.....yuck, can't remember the last time I had a Bud, would rather drink something else.
Nov 8, 2011 9:17PM
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Bud of any kind taste like garbage. No flavor. Watered down. Bud is only the King because too many people have no idea what REAL beer is suppose to taste like. Might as well drink a wine cooler.
Nov 8, 2011 7:49PM
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Bud Light.......Mmmm tasteless (in more ways then one) 
Nov 9, 2011 1:10AM
Nov 8, 2011 9:19PM
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Just do some shots and get er done quick! Aaaaawhooooooooo!!!!!!!!!
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