Apple crowned world's top brand
The iPhone and iPad maker beats out Coca-Cola, Microsoft, Google and IBM, according to new research on brand valuations.
By James Rogers, TheStreet
Eurobrand rated Apple's brand value at more than $96 billion, well ahead of Coca-Cola at nearly $76 billion.
Apple, however, was not the only tech company with high brand awareness. Microsoft (MSFT), Google (GOOG) and IBM (IBM) rank third, fourth and fifth, ahead of McDonald's (MCD), AT&T (T), Procter & Gamble (PG), Pepsico (PEP) and Philip Morris International (PM). (Microsoft owns and publishes MSN Money.)
Apple, which launched its new iPhone 4S last week, continues to prove phenomenally popular with both investors and consumers. Recently, for example, Apple's stock hit new highs, briefly surpassing oil giant Exxon Mobil (XOM) in market cap.
Earlier this week, the gadget maker announced that the new iPhone 4S had smashed the company's record for preorders in a single day. Apple received more than 1 million orders for the iPhone 4S in the 24 hours after the device’s preorder debut, besting the record of 600,000 same-day orders for the iPhone 4.
And Bloomberg reported Thursday that the iPhone 4S is now sold out at U.S. wireless carriers.
Shares of Apple, which reports its fourth-quarter results next week, were rising 0.9% Wednesday morning at $405.70.
Funny that there are more PC users than apple by a wide margin thing is every thing apple if proprietary and only intellectuals are allowed to use them.
I work in IT so this is what my day is like and the apple users have no problem letting me know how intellectual they are since they use apple only. Ill admit that allot are quite bright but an computer is a computer and I get more functionality and versatility out of a PC that a Mac.
and since I build most of my computers at least I know they were assembled with US labor!
The problem with Apple is just a decade after they released the Mac, they were nearly bankrupt.
In fact, had the US Gov't not pressured Microsoft to keep Apple afloat (or face anti-trust/monopoly breakup for having no competitors) they might not even exist today.
After all, why would Microsoft invest in a failing competitor, instead of just buying them?
So unlike Coke, Apple's brand is only as good as it's current product. Those products change yearly. Again, compare that to Coke.
I am not one of those. I fully understand That Toyota, Subaru, VW, and other Companies in that aspect are helping the US economy. What ever is produced in our National boarders are part of our GDP. And the profits help those companies in their National borders. Even the majority of our American vehicles have parts made from another country. In order for a product to be considered American, it's product must contain at least 70% US labor, parts, manufacturing, etc. I do not believe Apple products meet this criteria. I fully support them keeping their corporate office in the US and keeping their profits in the US also. I understand that if Apple products where made in the US they would probably cost twice as much. The same goes with HP, American based but assembled else where. I just get irritated that companies, although founded and based here, particularly for the legal protections from the government, continue to call themselves American based companies. I could almost say the Apple line of products is 70% foreign made. I hope I clarified my original post. JUST FOR THE HECK OF IT. For those that don't know. Not even Harley Davidson is 100% American Made. But it does meet the minimum requirement of 70%.
Then the method for determination is flawed.
When Microsoft is used everywhere and by everybody, to the tune of 10 times as much, then the study isn't worth a crap.
Heck, Google and Facebook and Coca Cola and Pepsi and many other brands, are more noticeable than Apple's products.
What Apple is really good at, is hype. No other company comes close.
I honestly like apple. just because the creator of apple died it doesnt mean there is no apple. the guy didnt just simply snap his figers and poof theres an ipod or iphone. he had other people with him so they can manage without him.
The only thing I see on here is a bunch of Apple haters that are forgetting to recognize what it takes to build a top brand. In order to build a top brand requires a little more than just technology and software, but it actually requires innovation and some creative marketing. The article just indicates that Apple is a top brand no one is saying that is the best technology solution. I think all the people that are in denial that Apple is the top brand, must check the dictionary of what a brand is before making stupid comments and posting for everyone to see.
@notgoingtobepc I love how your ignorance shows on your comment... I love how you typed a big word not even knowing what it means, just to make yourself look smart.
( from your comment) " the irony in their antidisestablishmentarianism is humorous"
Here is what it means
the doctrine or political position that opposes the withdrawal of state recognition of an established church; - used especially concerning the Anglican Church in England. Opposed to disestablishmentarianism
NOW HOW DOES WHAT YOU SAID MAKE ANY SENSE IN THE LEAST KIND OF WAY!
MADE IN USA. This christmas lets make mattel make there barbie here in usa instead of china then we buy them for my daughter untill then ama go with a real made in usa toy brand. If we stop buying there start listening. Occupytheworld
Those who don't believe Apple is a top brand are not Apple haters. They are just very knowledgeable in the computer industry. Apple does not show the technology other companies do, they just know how to make things look shiny and pretty so they can attract the weak-minded (for the most part).
I'm not assuming everyone who has Apple products is this way, but let's face it, the majority barely know how to properly operate a computer.
Apple is a top brand because of its intelligent marketing skills to attract buyers.
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The US isn't strong enough not to care about them now. But one day it will be.
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