Is Google preparing a Siri killer?

Later this year, Android smartphones will reportedly feature a robotic assistant that can talk its way through Gmail and Google Maps.

By Mar 6, 2012 6:25PM
Image: Worried Man (© John Howard/Getty Images/Getty Images)Android smartphones are about to get more chummy. To take on Siri, Apple's (AAPL) popular virtual assistant, Google (GOOG) is reportedly working on a Siri clone of its own, set to debut in the fourth quarter.

While Android devices can already handle voice commands (a dramatically undersold feature), the new project, simply dubbed "Assistant," would be integrated into apps and websites like Gmail and YouTube.

Google develops the Android software for use in smartphones made by Samsung, Motorola Mobility (MMI), HTC and other manufacturers.

Will this help Google catch Apple?

Quite possibly: The "beauty" of Android devices is that "Google products simply work better on its own OS [than they do] on an iPhone," says Christine DesMarais at PC World. Just think of all the Google products you use daily: Gmail, Google Maps, YouTube, Google Docs, and more. If Google's new artificially-intelligent assistant seamlessly lets you talk your way through all those features, then Android may very well "squash" Apple's Siri.

And Siri certainly isn't perfect: "Apple's Siri is a runaway success,"says Surojit Chatterjee at the International Business Times. But it has a few glaring weaknesses that Google would be wise to counteract. For instance, Apple's helper takes far too long "to retrieve and push results to the user." If Google can make a product that "removes the feeling of talking to a lifeless robot" while offering speedy (and relevant) help, then Assistant could usurp the "voice recognition crown." 

But how will Google make money from Assistant? "Google has wanted to emulate the talking computer on Star Trek since long before Siri appeared," says Greg Sterling at Search Engine Land. But in doing so, it's abandoning a super-profitable business model. When you search on Google, you get results surrounded by ads. If you can suddenly bypass that ad exposure by simply talking to Assistant, how will Google make money? That's an "innovator's dilemma" that Google will have to overcome for this to be a true success.

More from The Week:
Mar 6, 2012 8:06PM
I think by the time Google offers its own Siri, apple will have moved on. Man I wish I had AAPL in the portfolio
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

123 rated 1
262 rated 2
480 rated 3
651 rated 4
649 rated 5
629 rated 6
616 rated 7
496 rated 8
346 rated 9
111 rated 10

Top Picks

TAT&T Inc9



Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.