By Aaron Levitt

Opinionated and often polarizing, former GE (GE) CEO Jack Welch has made a name for himself with bold and often controversial calls.

The Obama Administration has been the victim of his latest candor when he recently suggested that government figures on employment were being manipulated for political gain.

Conspiracy theories aside, Welch does know a thing or two about running a successful business. GE's value rose by more than 4,000% during his tenure and earned him the title of "Manager of the Century" by Fortune magazine. So when he makes a business call, investors and pundits should listen.

His latest push is firmly in the energy sector -- something he and various market pundits believe could change America's fortunes for the better.

Bigger than the Internet

Speaking to CNBC, Welch professed that the new advances in hydraulic fracturing and horizontal drilling could usher in a new American century. In the Squawk Box interview, Welch said, "This gas thing is huge. The gas that we have found is in the first inning -- it's like the Internet in 1990. This is the first inning of the great American century."

The only caveat: increased regulation.

Welch blames growing government oversight and legislation for stifling the growth potential of fracking and energy. Overall, the regulatory wall facing energy companies in the natural gas space is contributing to lower production numbers, fewer jobs and wasted opportunity.

The head of the Jack Welch Management Institute, for example, noted that states such as West Virginia and Pennsylvania have been flourishing and remain large energy producers due to their "friendlier" regulatory environments. States such as New York -- which has continued to ban fracking amid study after study on its environmental effects -- hasn't produced a drop of natural gas, despite sitting on top of the abundant Marcellus Shale.

Welch's ideas echo similar statements by former presidential candidate Mitt Romney. Romney's proposed energy plan highlighted the fact that some states -- such as North Dakota and Colorado -- can issue a permit in as little as ten days. That's certainly a quicker turnaround than the countrywide average of 307 days. Romney energy advisors estimated that the 37% decrease in the rate of permitting for federal onshore lands was due to this regulator red-tape.

All in all, according to Welch, "The regulatory wall is a huge deal. It's equal in my opinion to what happens in the marketplace as the fiscal cliff."

Buying the long-term natural gas story

While I agree that America's shale bounty could usher in a new age of prosperity for the nation, I'm not so sure that increased oversight is likely to stop the shale boom.

Despite the increased red-tape, production across America's shale lands remains brisk and continues to increase. Overall, gas production this year will average a record 68.84 billion cubic feet a day -- up roughly 4% from 2011's average production. That surge in production is creating record stockpiles of the fuel, which currently sit at a 3.908 trillion cubic feet according to Energy Department data. This has caused prices for the fuel as well as wholesale electricity rates for most Americans to fall.

More importantly, that surge in shale oil and gas production has helped the U.S. cut its reliance on imported fuel. America met 83% of its energy needs in the first six months of the year. If this trend continues on through the rest of 2012, it will be the highest level of self-sufficiency since 1991 -- in the face of tougher regulatory standards.

As for the year-long drop in rig counts and decreases in dry gas production that companies like Chesapeake (CHK) and Exxon (XOM) have experienced, those record low prices and lack of demand are to blame. Many wells -- especially for smaller producers lacking scale -- are still below marginal costs of production. That will put a hurting on any firm, in any industry. Regulation may play a role in those costs, but the fact that prices are dropping from their 2008 peaks makes it no shock that the energy industry is starting to cut back.

So in spite of the regulatory issues facing the energy sector, the shale boom is managing to flourish. The real question and problem is finding enough end users to spur demand and raise prices the right amount.

We've talked about the possibilities here plenty of times on InvestorPlace: exporting some of our bounty via LNG export terminals; using NGLs to create ethane; using natural gas as a transportation fuel. Creating these end user applications will be the key to unlocking real success for an American century.

These are long term solutions, so long-term investors shouldn't give up on the natural gas and shale story just because Obama is starting his second term. In fact, the market is giving you a nice opportunity to load up on natural gas focused vehicles like the First Trust ISE-Revere Natural Gas (FCG).

Take advantage of it.

As of this writing, Aaron Levitt did not own a position in any of the aforementioned securities.

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