Coke's living, breathing billboard fights air pollution
The 3,600-square-foot advertisement is part of Coca-Cola's mission to go green -- and make more green as a result.
Coca-Cola Co. (KO) is one of the most innovative companies on the planet. According to some accounts, Coke is responsible for the proliferation of the six-pack and even the image of the modern Santa Claus as we know it, thanks to its yearly holiday ad campaigns.
That spirit of innovation and creativity at Coke lives on in green business practices and environmentally friendly products for the 21st century. While Coca-Cola certainly does plenty of things to decrease its carbon footprint, perhaps none is more spectacular than its recent construction of a 3,600-square-foot living billboard.
Made from recycled bottles and thousands of tea plants, the billboard takes Coke's green streak to another level.
In partnership with the World Wildlife Federation, Coca-Cola unveiled the billboard late last week in the capital of the Philippines. Measuring 60 feet by 60 feet in downtown Manila, the structure is made of tea plants that are arranged to form the world-famous curves of a Coke bottle. Thousands of plants grow in organic fertilizer contained in pots that were once bottles. The sign reads, "This billboard absorbs air pollutants" -- a nod to the fact that the Fukien strain of tea plants breathe in carbon dioxide and breathe out oxygen.
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According to AdWeek, the billboard is growing all the time and will eventually be able to suck out 46,800 pounds of carbon dioxide from the city's air each year.
This is certainly an eye-catching campaign and will grab attention like few billboards could. It's also part of a recent effort by Coke to make itself more eco-friendly.
Last year, the company launched low-emission Coke vending machines, meant to reduce greenhouse gasses created by the machines keeping drinks cool constantly. It also rolled out a plant-based polymer that cut petroleum use in its plastic bottles. The company has also worked on sustainable water practices at its beverage plants to use less H2O.
Sound like a lot of tree-hugging fluff? Well, business insiders know that going green is as much about the bottom line as it is about a company's image. Sustainable water practices are a way to become more efficient, using less water and paying less as a result.
Plant-based bottles reduce dependency on oil, and these days that could wind up being a profitable move for Coca-Cola. In short, going green can make big corporations plenty of green in the process.
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Consider the massive Manila billboard. The fact that reports about the crazy structure are branching across cyberspace is proof that Coke got what it wanted -- publicity that would cause a splash.
Other businesses would do well to take note of Coca-Cola's eco-friendly focus. Because while all of these clever efforts are good for the environment, they are also going to be very good for Coke's bottom line.
Ummm... EVERY plant takes in CO2 and puts out O2. Its called photosynthesis. Ya know, basic 7th grade science?
Please billchill go back to school, evergreens do utilize photosynthesis to grow. This absorbs Carbon dioxide. Trees and all other plants (except for a few on volcanic vents and the titanic ?(microbial communities ) utilize carbon dioxide to grow and fix carbon into their structures Starches, sugars, resins, cellulose.
Oxygen is frequently referred to as O2. It is a diatomic molecule.
Not all gases are diatomic, although some of the more common ones like
N2, O2,and the halogens ... This was intended for Grades : 9-12
And FYI, pine needles are green because of the chlorophyll, the key component that allows for photosynthesis (the conversion of CO2 and water to sugar and oxygen). ALL PLANTS by their nature perform photosynthesis and thus convert CO2 and O2 (oxygen).
Don't believe me? Check out wiki or any other source.
Coca-Cola Company = Eco Friendly
Coca-Cola Product = Human Unfriendly
Somebody beat me to it but billchill, when oxygen is talked about in the atmosphere, it is 99% meaning O2, not its other common form in the atmosphere, ozone. It is part of the 7 diatomic elements (do you remember 7 on 7 to remember them) Just take out your periodic table and start on 7 then make a 7 and include hydrogen. (hydrogen, nitrogen, oxygen, fluorine, chlorine, bromine, iodine) Your lack of chemistry knowledge is quite entertaining. You probably would support the banning of dihydrogen monoxide because of all the damage it does to the earth.
But I guess since we stayed in school past the 7th grade, we know this.
So first of all....as they teach you in school wiki is not a reliable resource.
Second to Clarify...Co2 is used for photosynthesis-food, but celluar respiration occurs by uptake of oxygen and release of CO2. http://
To also further clarify plant based plastics are a known marketing tool and nothing more. The end result is still a non-biodegradable polluting plastic that likely will end up in the pacific ocean and is no different in structure or function than regular petroleum based plastics. These companies are just exploiting a different source, the end product has not changed.
Anyone with basic understanding of how plants really work will appreciate them a lot more.
Um? Isn't the billboard part of the pollution?
It's defeating the purpose of being against pollution.
Coke is proliferating the lie that CO2 is a pollutant.
By the EPA definition of "Air pollutant" it is.
Justice Stevens said that "
the Clean Air Act’s definition of the term "air pollutant" "embraces all airborne compounds of whatever stripe." and
"Because greenhouse gases fit well within the Act’s capacious definition of ‘air pollutant"
He was being polite.
The EPA definition is obtuse. I like the product Coca-Cola, But I think I will now boycott Coke
and just buy the cheap generic cola, so much for "Coke's bottom line"
Fukien Tea plants and all other plants need this "pollution"
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The solid report comes a month after the retailer closed all of its Canadian operations.
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