How loyal are Mac users?
Does any other brand command the same level of devotion?
A new survey by Mizuho Securities finds that 95% of people who use only Macs say their next purchase will be another Mac. That's not too surprising, as these people were already diehard Mac fans.
But Mizuho also interviewed people who own both Mac and Windows computers. Of that group, 70% said their next computer would be another Mac. Barron's reported the Mizuho survey Monday.
Mizuho analyst Abhey Lamba thinks people are waiting on Windows computer purchases until they see the upcoming Windows 8 operating system. The real buying will come after April 2014, when Microsoft (MSFT) ends support for Windows XP. (Microsoft owns and publishes Top Stocks, an MSN Money site.)
Mizuho also interviewed tablet and smartphone owners. Those responses likely contributed to Lamba's decision to raise his iPad sales estimates to 15.93 million for the second quarter and 20.71 million for the third quarter, up from 15.22 million and 19.02 million, Barron's reports.
Lamba cut his iPhone estimates to 27.18 million for the second quarter and 25.82 million for the third quarter, from 32.44 million and 28.55 million. IPhone purchases will slow as people wait for the new one to come out this fall, he said. But he raised its iPhone sales estimate for the fourth quarter to 51 million from 41 million.
More from Top Stocks
- Research In Motion may split in two
- Samsung's new phone hotter than its stock
- Philip Morris faces currency headwinds
Apple fans are as loyal as any fans are when their team is winning. But when their team starts losing watch out and don't block the exits. If you want a really good example just look Blackberry.
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
Disappointing earnings from Express highlight the uncertainty currently surrounding the retail sector.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.