JC Penney's issue is not their marketing or pricing strategy.  I will agree that the "low prices" didn't really meet my expectations, and in some departments, seem to have actually gone up, but I am a huge fan of the one per month catalog and ban on constant "sales"!  I hated getting all those coupons in the mail and inevitably missing the sale or expiration day, or worse, getting the 50% flyer the day AFTER I bought an item.  Keep your prices steady!  The real problem is that the quality of JC Penney clothing plummetted when the new pricing strategy came out.  I was a devout customer until about 6 months ago and now I won't even bother to go into the store.  Clothing stretches out of shape, items aren't 'finished' and quickly deteriorate.  I would much rather go to a better quality store the first time and have one item that will last.  

 

Too bad, JC Penney, you had a great marketing strategy, but your products didn't have it where it counts!  It's going to take a lot more than a holiday sale to get me back in this store again!

JC Penney was founded by a man of great integrity and believed in strong family values.  In 1998 I was so proud to be a new employee  in this great company and remember vividly standing in front of the bronze statue of Mr Penney in Legacy, Texas.  It was a special moment for me as I imagined the core values that we shared and how delighted I was to think that I could help perpetuate what Mr Penney had started.  I am now retired and very sad to see the direction that this once great company has taken.  I pray that JCP will return to the principles that made it great!     

Why any company would kick of a marketing camplaign that caters to any one group be it homosexuals, or Catholics is bound to turn someone off. Its a very unwise move. J.C. Penny lost a very large number of customers with that decision. Fair or foul its a fact.

I hated the constant firewood starter mail that Penny's was always sending... people are soo damn ignorant.... retailers will over price stuff just to make you  think when they have a sale, you are getting a great deal....In reality you were screwed, what is the real value of what you are paying  for... When it was the wait for the sale days, you were screwed if you were in need of something right now..... 

 

 I love their new price point systems.... Now I can walk in anytime, buy something, and know that I am not getting screwed.... I am actually paying a reasonable price and getting value for my money.....

 

The last thought, if they are putting crap on the shelf, I can get crap at Kmart and walmart.... so back to pricing... and crap... I will not buy crap... I don't care where it is at.... Sale or no sale... if it's crap,,, if it's a duck, walks like a duck, and quacks like a duck, then it's a duck.... same can be said for crap... if it looks like it, smells like it, and sticks to your shoes like it, it's crap....

I am still done with them unless the ceo pitches in all that money he took and leaves.

I simply included pieces of my JCP credit card in the 'monthly statement' to JCP - enuff said. 

It's all about marketing folks. Would you rather pay a higher price and be able to use a coupon or pay a everyday lower price? I'll take the lower price any day.

I go for the clearance...everywhe​re...Its that simple. Bring back the 25 dollar off coupon and ratchet down the prices at the end of each season...this is how I buy unless its necessities I always look in the spring and summer for good winter clothes deals and in the fall and winter for summer clothes...I like to stop into a store just by chance...... and find a deal of the century on a clearance racks sometimes...The nature of sales for any retail is the blend...If you absolutely have to have it full price...get it...otherwise make your money on the front end and start marking it down baby....thats when I buy.  JCP is stupid now...never any sales...never any markdown.  Its like going Target in bad drag-queen clothes

I,  too, was a long-time faithful shopper at JCP - but when they changed their ads and lack of incentives (coupons), not to mention eliminating the clothing lines that I buy for my work clothes - I simply stopped shopping there. Not everyone wants to look like a teenager.

I am amazed that any company that chooses to support gay's would not have the foresight to predict an adverse effect. Generally companies do market studies for projections. There was no home work done here. The percentage of gay's is actually small but very loud and offensive. I personally would do a lot of shopping at a company that opposes gay's publically no matter what the cost. Penny's can't go back now and change their stance like obama has on the issue, so they are destined for extinction. Hopefully other companies will not follow suit after this example.