Diet Coke outsells Pepsi for first time
Pepsi's marketing blunders allowed Diet Coke to move into the No. 2 spot last year.
Nabbing the first two spots is "a historic win" for Coca-Cola (KO), the Journal reports. And it says a lot about the ongoing problems Pepsi (PEP) faces in trying to drive business and maintain its market share.
It was pretty clear that Diet Coke was moving into the No. 2 spot even back in 2009. Pepsi had just a slight lead over Diet Coke back then, the Journal reports. Both brands had a little less than 10% market share, while regular Coke grabbed 17% of the market.
The issue here isn't so much what Coca-Cola did right but what Pepsi did wrong. Pepsi tried some interesting marketing strategies that simply didn't pay off.
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Coca-Cola made sure its cups were front and center on "American Idol," for example, and tied in other promotions to the hit show. Pepsi missed out but is trying to catch up by advertising on "X Factor," which is a new music show from "American Idol" veteran Simon Cowell.
Last year, Pepsi skipped over some key marketing venues, including the Super Bowl, and instead put millions into an online charitable-giving program, the Journal reports. Very noble, but that did nothing for its sales. Pepsi says it was a long-term bet that ultimately will boost its image.
Pepsi has been revving up its marketing engine lately, however. It introduced a skinny can for Diet Pepsi, though the way it launched during Fashion Week drew some criticism. And this week Pepsi said it's testing a new bottle made entirely from plants.
But ultimately, the beverage competition is more important to Coca-Cola than to Pepsi. That's because Pepsi has broadened its business so much that it's pretty much a food company with a small soft-drink business on the side. Pepsi owns the Frito-Lay and Quaker Oats brands, and it's diversified its beverage business with Tropicana and Gatorade -- two brands that bring in more revenue than carbonated soda.
Coca-Cola, on the other hand, is very focused on its soda line, as well as its Minute Maid, Powerade and Dasani water.
Which company do investors side with? Pepsi shares have roller-coastered all over the place in the past year, falling to $63.17 from $66.50. But Coca-Cola shares have been on a steady march, rising to $62.46 from $55 a year ago. And Coca-Cola has the higher market cap, at $141 billion, compared with $99 billion for Pepsi.
Funny they never mentioned taste. Yes, the follish might be influenced by advertising but for me taste is all that matters and not who contributed to whom.
Coke or Diet Coke, when it is ice cold, it feels like heaven on the throat when thirsty!
I ran a vending machine company in Indiana for 20+ years, and remember when customers pushed for Pepsi in cup vending machines. Tasted OK, but, in less then 2-3 weeks you had to dump the syrup as it produced a blue-green mold on it. I remedied this after a while by finally dumping the syrup altogether and putting Coke syrup in as a replacement. Wasn't nice as far as I guess I lied to the customer, but I was told by "Pepsiholics" that what they were drinking was the best Pepsi they ever tasted. They never did find out it was good ole COCA-COLA.
Pepsi drinkers are ****es.
Pepsi is FLAT.
Coke has the right amount of bubbles.
All there is to it.
Coke tastes bad flat too.
And have you noticed, Diet Coke has even more carbonation than regular Coke.
But, the only diet soda I can handle is Cherry Zero - otherwise you can keep them all.
(It's all about the bubbles!)
As far as drinking a soda straight...I prefer Coke
but then again when I am out having a drink with friends at clubs I prefer pepsi as a mix with Captain Morgan spiced rum....NO LIME....Pepsi as a mixer keeps the rum creamy...Coke totally ruins it !
Sure wish the companies that produce diet drinks would STOP adding aspartame to their products. Read up on it....there are plenty other ways to substitute sugar. So, to avoid the aspartame I drink the sweetened with "high fructose corn syrup" < another nasty fattening, "make people crave more sugar" additive. The commercials on TV say high fructose corn syrup is "natural"..I BEG TO DIFFER..It has no place in a sweetened drink. Regular RAW sugar cane could be used instead....
I hate to say it, but after reading all that I have on Aspartame--I will never drink a diet product that contains it!!!!!!!!!!!!!!!
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The solid report comes a month after the retailer closed all of its Canadian operations.
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